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23 Tips That Will Help You Master Instagram Live

instagram live

Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. Having launched Instagram Stories and IG Live in 2016, the platform (and its users) are embracing ephemeral and long-form videos. If you don’t currently have a video strategy on…

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Here’s What To Do With Your Live Video Once It’s Over

Live video

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year (Buffer). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82%…

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The Ultimate Guide To Using Instagram Stories in Marketing

instagram stories marketing

Instagram Stories launched in 2016 as a response to Snapchat’s feature of disappearing content. Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. Since 2016, Instagram Stories has grown, with 500 million Instagram accounts using Instagram Stories every day. Both savvy brands…

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10 Video Marketing Trends You Need To Follow in 2019

video marketing trends

For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…

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Best Brands on YouTube: Our Top 10 of 2019

best-brands-on-youtube

Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report…

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Omnichannel Marketing

Omnichannel Marketing vs. Multichannel Marketing Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. This strategy…

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The Top 9 Social Media Trends of 2019

Social Media Trends 2019

2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion…

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