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Here’s What To Do With Your Live Video Once It’s Over

Live video

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year (Buffer). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82%…

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10 Video Marketing Trends You Need To Follow in 2019

video marketing trends

For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…

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Best Brands on YouTube: Our Top 10 of 2019

best-brands-on-youtube

Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report…

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10 of the best brand storytelling campaigns of 2018

Top 10 Brand Story Telling

Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and…

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8 powerful social media video stats to help you dominate your social media marketing strategy

If you’re still not convinced about how important video content is, then this article can change your mind. We will share some statistics that can encourage your business to take action on video content for social media. Video content is the present and future of every social media strategy. It doesn’t matter what you’re selling…

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The ultimate guide to Video SEO for YouTube

Why your Business needs to be on YouTube Every company that wants to succeed on social media must consider implementing video content in its communication strategy. We can confirm that 79% of consumers prefer watching a video than reading about a product. This means that video content allows your business to achieve engagement and branding fidelity, reach potential…

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4 awesome live video campaigns and what you can learn from them

The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…

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