Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: 💰 Short-form video has the highest ROI of any current marketing trend (as defined by HubSpot) 📈 67% of social media marketers plan to invest more in short-form video than any other format in 2024 💸 91% of those…
Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend 6.5+ hours a day online, including almost 2.5 hours on social media. Image source In this new reality, it’s imperative that brands humanize and connect with their audiences more…
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success…
YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. Since launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users climbing from 1.5 billion in summer 2022 to more than two billion a year later. If you’re…
It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Not only that, but research conducted shortly…
In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year (Buffer). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82%…
For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…
Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report…
If you’re still not convinced about how important video content is, then this article can change your mind. We will share some statistics that can encourage your business to take action on video content for social media. Video content is the present and future of every social media strategy. It doesn’t matter what you’re selling…
Are you ready to start using video in your marketing strategy? Video is the most powerful tool for online marketing right now. If you take a quick look, you’ll see how this content format has taken over all the major social networks. It also powers the second largest search engine in the world—no, not Bing….
