Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….
Social media is visual media. And this is with good reason, as Dr John Medina mentions in his book Brain Rules: “If the information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.” Even less ostensibly “aesthetic” social platforms…
According to HubSpot’s latest State of Marketing Report, producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to…
Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel? For social media managers, being “always on” has long been a challenge of the job. But…
Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…
Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It…
People don’t read nearly as much as they used to. (Just ask all those Goodreads users who failed, yet again, to complete their annual reading challenge last December.) And they do even less reading when they’re browsing online pages. Websites are now optimized for skimming. Brands serve consumers hours of content every day, and attention…
Investing in high-quality content is always an excellent way of reaching, engaging, and offering value to your audience. However, to ensure that you’re getting the best possible results, you must understand that one size does not fit all. Industry experts will argue that the best way to create content is to produce articles, videos, visuals,…
Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business…
We had the honor of interviewing Ronda Scholting, Public Information Officer for West Metro Fire Rescue, headquartered in Lakewood, Colorado. Ronda will be speaking at our upcoming Social Media Strategies Summit for First Responders, where she’ll share how those working in public safety can use storytelling to build better media relationships. In her interview, Ronda…
