Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: 💰 Short-form video has the highest ROI of any current marketing trend (as defined by HubSpot) 📈 67% of social media marketers plan to invest more in short-form video than any other format in 2024 💸 91% of those…

Generative AI usage has fast become commonplace in the social media marketing world. Indeed, 73% of marketing professionals say their organizations are using gen AI tools like ChatGPT, with social media copy and social media imagery named as the second and third most popular use cases — only behind email copy. Image source But with…

Once upon a time, social media marketers had a choice between the slow but sustainable growth of organic strategies and the quickfire results of paid. Today, that choice no longer exists (at least not for most brands and industries). Social has increasingly become a pay-to-play environment, with platforms like Facebook, Instagram, and X/Twitter slashing organic…

Did you think Pinterest was just for moodboarding your latest hairstyle or that exotic overseas trip you’ll never actually end up taking? Think again. The #1 reason people use Pinterest is to find new products and brands, which makes the visual social media platform an absolute gold mine for social media marketers looking to drive…

Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….

Social media is visual media. And this is with good reason, as Dr John Medina mentions in his book Brain Rules: “If the information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.” Even less ostensibly “aesthetic” social platforms…

According to HubSpot’s latest State of Marketing Report, producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to…

Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel? For social media managers, being “always on” has long been a challenge of the job. But…

Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It…