• Home
  • /
  • Author: Phil Norris

The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now – AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick…

Read More

8 Great Examples of Brands Leveraging Employee-Generated Content

Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies’ total engagement by an impressive 30%. If you’re ready to start leveraging these…

Read More

Top 8 Social Media Marketing Trends to Watch for in 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go – remember when Clubhouse was the next big thing? And if you don’t keep up to date, you’ll fall behind fast. Fortunately, we’ve made your lives a little easier by rounding up eight…

Read More

Top 8 Viral Social Campaigns of the Year

Every brand dreams of going viral on social media (provided it happens for positive reasons). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, we’ve rounded up…

Read More

The Psychology of Color in Your Social Posts

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors “mean” in a marketing context? And which colors are the…

Read More