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26 Impressive Examples of AI in Marketing

AI in Marketing

Today’s marketers seek new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, reaching your people and getting results is becoming increasingly challenging. Enter AI in marketing. What Is Artificial Intelligence in Marketing? Artificial intelligence marketing (AI Marketing) involves leveraging customer data and AI concepts like machine…

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10 Examples of How to Help Less-Than-Engaging Topics Perform Well on Social Media

Isn’t it frustrating that whenever you search for examples of inspiring, high-performing social media content, you end up with a bunch of posts from “sexy” industries and brands? Obviously millions of people watched NASA’s Instagram Reel of two supermassive black holes colliding and liked Gucci’s picture of Ryan Gosling wearing a custom pink suit to…

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10 Tips for Creating an Effective Internal Social Media Policy

Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….

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Top Video Marketing Trends of 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success…

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10 Tips for Navigating Negativity on Social Media

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83%…

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10 YouTube Shorts Examples to Inspire You

YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. Since launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users climbing from 1.5 billion in summer 2022 to more than two billion a year later. If you’re…

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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard…

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