B2B social media marketing used to be all about LinkedIn, but a growing number of brands are experimenting with platforms previously reserved for consumer-focused content. Take TikTok. Not so long ago, B2B brands wouldn’t be seen dead on an app full of dance routines and makeup tutorials. But today, three in five B2B marketers say…
Educational content is in high demand, with the average American spends 5+ hours per week learning on social media. But at the same time, if your message is going to hit home, your posts need to catch people’s eye and hold their attention – all of which explains why edutainment has become one of the…
Commencement isn’t just about honoring the achievements of graduating students – it’s also a fantastic opportunity to capture engaging social media content. If you’re looking for inspiration for your next commencement campaign, you’re in the right place, because we’ve rounded up 10 recent standout examples. Let’s get into it. 1. Harvard University: Tease Commencement Ahead…
The social media platform formerly known as Twitter has had a dramatic couple of years, but it still has a key role to play in public communication and brand-building. In a recent session for our Social Media Strategies Summit for First Responders, Jessie Santero and Autumn King – Public Information Officers at Lee County Sheriff’s…
The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today and opinions have shifted dramatically, with McKinsey research revealing that…
Data is the driving force behind every major marketing decision. As pro social media marketers, it’s your job to bring meaning to the numbers and turn them into something useful. To help you get it right, we gathered a panel of leading communicators, hosted by Katelyn Brower – Director of Public Relations, Social Media, and…
Crisis management is one of the biggest challenges for social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information calmly and clearly to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get it right,…
Influencer marketing shows no sign of losing appeal, with over four-fifths of marketers describing it as a highly effective strategy. Traditionally, it’s been most popular in B2C e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Things become a lot more complex when the “product” being promoted is a school…
Workplace change is a fact of life: new colleagues, leadership, and ideas. Sometimes, change can be stressful – but it doesn’t have to be like that. Andrew Palczewski, social team lead at the US Department of Education (USDE), has gone through numerous administration changes at the federal level, and he’s picked up some helpful tips…
Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…
