Think of your Facebook Business Page as the base camp for your brand’s presence on the world’s largest social media platform. This important feature has undergone countless changes and updates since Facebook first rolled it out in 2009, but it remains as crucial as ever. If you’re going to succeed on Facebook, your Business Page…
Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action, with 70% of consumers using the platform for inspiration on their next purchase. But Instagram isn’t a silver bullet for your marketing strategy. If you’re going to deliver results, you need to constantly analyze your campaigns to…
LinkedIn is the world’s largest professional social network, with over one billion people using the platform. But it’s not all about quantity; the quality of those users is pretty impressive, too. LinkedIn audiences are 6X more likely to convert and have double the buying power of the average online audience. LinkedIn has become essential to…
It’s hard to understate the importance of social media in higher education marketing. Why? Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media, US teenagers average over 8.5 hours of screen time daily, with about one-sixth of…
Today’s marketers seek new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, reaching your people and getting results is becoming increasingly challenging. Enter AI in marketing. What Is Artificial Intelligence in Marketing? Artificial intelligence marketing (AI Marketing) involves leveraging customer data and AI concepts like machine…
Isn’t it frustrating that whenever you search for examples of inspiring, high-performing social media content, you end up with a bunch of posts from “sexy” industries and brands? Obviously millions of people watched NASA’s Instagram Reel of two supermassive black holes colliding and liked Gucci’s picture of Ryan Gosling wearing a custom pink suit to…
Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….
You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. When HubSpot asked social…
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success…
Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83%…
