Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, that’s no longer the case. Organic reach on major platforms has been shrinking for years – for instance, it dropped 18% on Instagram from January 2023 to August 2024….
Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now – AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick…
Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies’ total engagement by an impressive 30%. If you’re ready to start leveraging these…
If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Social media for government agencies can be a key tool for…
Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go – remember when Clubhouse was the next big thing? And if you don’t keep up to date, you’ll fall behind fast. Fortunately, we’ve made your lives a little easier by rounding up eight…
Every brand dreams of going viral on social media (provided it happens for positive reasons). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, we’ve rounded up…
Want two big reasons why higher ed institutions should have an active presence on LinkedIn? First, the platform has approximately 230 million users in the US. So, while it might be smaller than Instagram and TikTok, it’s still a big deal. What’s more, one-quarter of all LinkedIn members are aged 18 – 24, so it’s…
Let’s be honest – government social media isn’t always rainbows and butterflies. But there are steps you can take to create a more healthy social presence for your agency. Jessie Brown, Social Media Specialist at the Iowa Department of Natural Resources (DNR), shared her top best practices as part of our latest Social Media Strategies…
As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors “mean” in a marketing context? And which colors are the…
Despite many organizations having to work with tight budgets and limited resources, there’s no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, we’ve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors…
