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- Date: April 16, 2025
How Government Agencies Can Succeed in a Pay-to-Play Space with No Budget
Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, that’s no longer the case. Organic reach on major platforms has been shrinking for years – for instance, it dropped 18% on Instagram from January 2023 to August 2024….