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  • Author: Phil Norris

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable,…

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5 Top Social Media Marketing Trends for 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new…

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Lots of agencies are doing an amazing job at showcasing what they do (and…

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Leveraging Students to Support Higher Ed Social Media Initiatives

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products 93% of marketers agree that consumers trust content created by customers more than content created by brands Six out of 10 marketers…

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Top 8 Viral Social Campaigns of the Year

It’s fair to say 2022 has been a busy year for social media marketers. According to McKinsey, inflation has put a dent in consumer confidence, with shoppers feeling twice as pessimistic about the economic outlook as during the pandemic. This pessimism has prompted a change in shopping behavior as consumers look to “trade down,” with…

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10 of the Best Brand Storytelling Campaigns of 2022

Top 10 Brand Story Telling

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet, including almost 2.5 hours on social media. Image source In this new reality, brands must humanize and connect with their audiences…

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