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  • Author: Phil Norris

12 CEOs You Should Be Following on Social Media

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group, 63% agree they would prefer to work for a company where the CEO uses digital and social media. Only 12% disagree. And…

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Top 10 Social Media Listening Tools for Your Best Audience Insights

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. But it’s…

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source So you might think the team at Instagram would be pretty content with…

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The Best Ways for Brands to Leverage Clubhouse

Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. The excitement around the app is so intense that it was recently valued at an eye-watering $1 billion,…

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