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Understanding Facebook Ads: How to choose a Facebook Ad Objective that’s right for your brand

Pick a Facebook Ad path for you

Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of the Facebook’s most beneficial advertising features is their objective breakdown. If…

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7 Easy Tricks to Help You Optimize Your Facebook Ads and Save Money in the Process

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Not seeing the conversions you were hoping for with your Facebook Ads? Here are 7 easy tricks to help optimize your Facebook Ad Strategy and increase your ROI.   #1: Categorize your audience Whenever you’re starting an Ad Campaign, it’s important to remember that each individual who comes across your ad has a different relationship…

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15 Writing Tools for Social Media Marketers

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Are you responsible for the copy for social media? Do you hit writer’s block, deal with spelling mistakes, grammar errors and need help with your social media posts? Here are 15 writing tools for your social media! #1: WriteRack Always hit the 140 character limit on Twitter? Us too. Sign up for WriteRack and put your entire…

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The Brand Strategy Conference returns to Chicago, October 11-13, 2017

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Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…

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#HigherEd Boston Preview: Using Mascots To Boost Your Social Media

We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…

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