Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, we’ve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski…

Social media for government agencies is all about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Lots of agencies are doing an amazing job at showcasing what they do…

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…

Crisis management is a fact of life for social media marketing teams. But that doesn’t make it any easier to handle. To help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding to negative sentiment on social platforms, featuring insights from: Rachel Karten, Social Media Consultant Katie Yun, Director…

Learn how to grow your audience and showcase your agency’s goals, values, and achievements by creating your own LinkedIn Page. LinkedIn is a winner when it comes to marketing on social media for government agencies. With that in mind, we’ve rounded up LinkedIn Page best practices for government agencies and picked out real-world examples of…

For most brands, content marketing eventually starts to feel like a treadmill. You’re putting out posts, tracking engagement, tweaking SEO, yet somehow… it all starts to look the same. We’ve all been there – trying to keep up with algorithms, sticking with what’s “proven,” and playing it safe because it has worked well enough. But…

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring…

Ever feel like social media used to be somehow better? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using…

Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?…

No longer the bright new thing of the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a huge advantage in higher education marketing, where budgets are often…

The days of relying on a single social network to reach and engage your audience are long gone. Today, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Coming up with compelling content across all those different channels can be a real headache for…