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      The Ultimate Guide To Using Instagram Stories in Marketing

      Instagram launched Stories in 2016 in response to the growing demand for ephemeral content, which was popularized by Snapchat. That was a smart move. Today, 900+ million people use Instagram Stories every day. For context, if Instagram Stories were its own platform, it’d be the world’s eighth-largest social network. Given its popularity, it’s no surprise…

      How to Integrate Organic and Paid Social to Increase Reach and Engagement

      Once upon a time, social media marketers had a choice between the slow but sustainable growth of organic strategies and the quickfire results of paid. Today, that choice no longer exists (at least not for most brands and industries). Social has increasingly become a pay-to-play environment, with platforms like Facebook, Instagram, and X/Twitter slashing organic…

      Top 10 Brands Excelling at Pinterest Marketing

      Did you think Pinterest was just for moodboarding your latest hairstyle or that exotic overseas trip you’ll never actually end up taking? Think again. The #1 reason people use Pinterest is to find new products and brands, which makes the visual social media platform an absolute gold mine for social media marketers looking to drive…

      How to Find The Best Influencer For Your Brand

      Remember when influencer marketing was a hot new trend? Those days are long gone. Today, it’s become an integral part of many brands’ marketing strategies — and it’s only getting more popular. Today, 84.8% of brands and marketers say influencer marketing is effective, while 59.4% plan to increase their influencer marketing budget in 2024. Image…

      Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

      Instagram is the third-largest social media site. Moreover, its parent company Meta also owns two of the other four platforms that appear in the top five: Facebook and WhatsApp. Image source So, you might think the team at Instagram would be pretty content with how things are going. But you’d be wrong. Over the past…

      Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

      Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!” “Me too,” says the other. “I just wish they sold food…

      13 Ways to Boost Your Social Media ROI

      Social media ROI is the bane of many marketers’ lives. More than one-third of social media professionals admit they find ROI reporting “challenging,” while an astonishing 92% admit they are at least somewhat concerned about the return they generate from social media marketing. Image source If you’re in the same league of lost marketers, here’s…

      Top 29 Social Media Listening Tools for Your Best Audience Insights

      Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Image source…

      24 Instagram Hacks and When to Use Them

      In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to the Pew Research Center, just under half of American adults are on Instagram, including almost four-fifths of…

      17 of the Best Brand Storytelling Campaigns

      Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend 6.5+ hours a day online, including almost 2.5 hours on social media. Image source In this new reality, it’s imperative that brands humanize and connect with their audiences more…

      11 Easy Ways To Optimize Your Facebook Business Page

      Think of your Facebook Business Page as the base camp for your brand’s presence on the world’s largest social media platform. This important feature has undergone countless changes and updates since Facebook first rolled it out in 2009, but it remains as crucial as ever. If you’re going to succeed on Facebook, your Business Page…