Instagram Stories launched in 2016 as a response to Snapchat’s disappearing stories. And it worked: while Snapchat was once thought of as a threat to Instagram, the platform’s growth continues to accelerate. Since it’s launch, 250 million users have started sharing stories, and it is believed that this feature significantly contributed to the jump in…
Ever since Twitter went live, hashtags have been an important part of the way people communicate on social media. While many are random or one-off and used to add humor or context to a tweet, most of them can help you search for a particular topic, campaign, product, event, and much much more. They’ve been…
So what is the difference between digital marketing and Social media? The short answer is that digital marketing is an umbrella term for SEO, Email Marketing, Content Marketing, Public Relations, Social Media, and more. Social media is just one of the many channels that make up a digital marketing campaign. The terms “digital marketing” and…
Once primarily thought of as a marketing tactic for edgy brands (think Urban Outfitters), User Generated Content (UGC) is quickly becoming a bigger and bigger piece of content marketing strategies. And this is for good reason: UGC improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is…
If you’re still not convinced about how important video content is, then this article can change your mind. We will share some statistics that can encourage your business to take action on video content for social media. Video content is the present and future of every social media strategy. It doesn’t matter what you’re selling…
Now more than ever, customers expect their experiences with businesses and brands to be as specialized and tailored to their needs as possible. Gone are the days when you could advertise and simply hope for the best. The digital age has created a savvier consumer with more sophisticated needs. His or her experience with your…
I have a confession to make. Sometimes I get awfully tired of all the posting, tweeting, chatting and hyping. Social media happen to be very messy and overwhelming. So I totally get the recent JD Wetherspoon decision on shutting down all its social media accounts. However, the truth is businesses can rarely do without social…
Let’s face it, social media is visual media. With the growing popularity of Instagram and Pinterest, visual assets are becoming a more and more critical component of social media content. And this is with good reason, as Dr. John Medina mentions in his book, Brain Rules: “If the information is presented orally, people remember about…
These days, it’s not enough to have social media for your business. Whether you’re a small independent startup or a large national corporation, you need to be invested in social media analytics so that you can see what’s working for your marketing strategy and what isn’t. You need to determine which social media efforts are…
Are you ready to start using video in your marketing strategy? Video is the most powerful tool for online marketing right now. If you take a quick look, you’ll see how this content format has taken over all the major social networks. It also powers the second largest search engine in the world—no, not Bing….