Today we are highlighting a case study that was presented by Gatorade at our #SMSsummit event in San Francisco last year, which focuses on how brands can use native ad products within social platforms in order to create compelling customer experiences. If you are reading this blog, the chances are you understand that the internet has…
If you grew up in the United States, chances are that you’ve come in contact with some products from the iconic brands Kraft & Heinz, which merged in 2015 to form the Kraft-Heinz Company. We were lucky enough to be joined last year at #SMSSummit in Chicago by Social Media Manager James Vetrano, who’s presentation…
As we ease further into 2018, we’ve already seen some seismic disruptions in the tech and advertising world. There was the now infamous (and still ongoing) Facebook/Cambridge Analytica debacle. The social media giant is still reeling from the fallout, as it shined a spotlight on ethics issues related to data harvesting. However, this topic isn’t…
Podcasts have been around for quite some time but haven’t really taken off until the 2000s. Between iTunes, SoundCloud, and Spotify it’s pretty easy to get your hands on podcasts from a variety of industries and topics. We have compiled a list of 8 Marketing specific podcasts that you should hit the subscribe button on….
Ever since the death of the newsfeed news in January marketers have been waiting to see how paid social ads would be affected. Many hypothesized that ad prices would surge, time spent on Facebook would plummet, and the platform would cease in being a useful marketing tool. And while many of the above predictions have…
Think about your car’s engine for a moment. Imagine you had all of the parts that are used to build an engine. Yet instead of assembling them, you simply dumped them inside your car. There’s absolutely no way that car will start — even though it has all of the necessary pieces that go into…
You may have just blinked. In that brief moment of time, there were likely a dozen changes that hit the world of social media, causing you to change – in big ways or small – how you go about your day-to-day. And because you wade in the social media waters every day, you know just how…
Marketers talk a lot about strategy and how to implement it for social media marketing. The right tools can make all the difference. Here is a list of the top 50 tools to help you manage, deliver and optimize your social media marketing strategies. Agora Pulse Agora Pulse is one of the most affordable tools…
As a marketer, you may think you don’t need to go to conferences because you have already established your brand and strategy and it works for you. But, not only do conferences serve as a time to get out of the office but they can be extremely informative. It can take your already existing strategy…
The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…