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      Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

      Instagram is the third-largest social media site. Moreover, its parent company Meta also owns two of the other four platforms that appear in the top five: Facebook and WhatsApp. Image source So, you might think the team at Instagram would be pretty content with how things are going. But you’d be wrong. Over the past…

      Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

      Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!” “Me too,” says the other. “I just wish they sold food…

      13 Ways to Boost Your Social Media ROI

      Social media ROI is the bane of many marketers’ lives. More than one-third of social media professionals admit they find ROI reporting “challenging,” while an astonishing 92% admit they are at least somewhat concerned about the return they generate from social media marketing. Image source If you’re in the same league of lost marketers, here’s…

      Top 28 Social Media Listening Tools for Your Best Audience Insights

      Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Image source…

      24 Instagram Hacks and When to Use Them

      In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to the Pew Research Center, just under half of American adults are on Instagram, including almost four-fifths of…

      17 of the Best Brand Storytelling Campaigns

      Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend 6.5+ hours a day online, including almost 2.5 hours on social media. Image source In this new reality, it’s imperative that brands humanize and connect with their audiences more…

      11 Easy Ways To Optimize Your Facebook Business Page

      Think of your Facebook Business Page as the base camp for your brand’s presence on the world’s largest social media platform. This important feature has undergone countless changes and updates since Facebook first rolled it out in 2009, but it remains as crucial as ever. If you’re going to succeed on Facebook, your Business Page…

      Top 10 Instagram Metrics You Should Be Tracking

      Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action, with 70% of consumers using the platform for inspiration on their next purchase. But Instagram isn’t a silver bullet for your marketing strategy. If you’re going to deliver results, you need to constantly analyze your campaigns to…

      10 Tips for Building Your Best LinkedIn Company Page

      LinkedIn is the world’s largest professional social network, with over one billion people using the platform. But it’s not all about quantity; the quality of those users is pretty impressive, too. LinkedIn audiences are 6X more likely to convert and have double the buying power of the average online audience. LinkedIn has become essential to…

      9 E-commerce Social Media Marketing Tips for 2024

      The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of…

      30 Inspiring Examples of Higher Education Institutions on Social Media

      It’s hard to understate the importance of social media in higher education marketing. Why? Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media, US teenagers average over 8.5 hours of screen time daily, with about one-sixth of…