Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go – remember when Clubhouse was the next big thing? And if you don’t keep up to date, you’ll fall behind fast. Fortunately, we’ve made your lives a little easier by rounding up eight…

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these…

Every brand dreams of going viral on social media (provided it happens for positive reasons). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, we’ve rounded up…

Want two big reasons why higher ed institutions should have an active presence on LinkedIn? First, the platform has approximately 230 million users in the US. So, while it might be smaller than Instagram and TikTok, it’s still a big deal. What’s more, one-quarter of all LinkedIn members are aged 18 – 24, so it’s…

Let’s be honest – government social media isn’t always rainbows and butterflies. But there are steps you can take to create a more healthy social presence for your agency. Jessie Brown, Social Media Specialist at the Iowa Department of Natural Resources (DNR), shared her top best practices as part of our latest Social Media Strategies…

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors “mean” in a marketing context? And which colors are the…

Despite many organizations having to work with tight budgets and limited resources, there’s no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, we’ve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors…

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean it’s no longer an option to simply ignore these occasions. Today, it’s up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung, Director of Social Media at UC…

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, we’ve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski…

Social media for government agencies is all about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Lots of agencies are doing an amazing job at showcasing what they do…

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…