For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least 7 times before taking the desired…
For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social…
By 2021, the total number of business and consumer emails sent is expected to reach 319.6 billion. That number is based on an expected annual growth rate of 4.4% since 2017. The reason for this growth is simple: email has a median ROI of 122%. That’s over 4x greater than any other marketing channel. It’s…
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot…
According to a 2018 industry report by Social Media Examiner, 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them…
The Social Media Strategies Summit is right around the corner. Hopefully, you’re ready with creative strategies to be a conference networking magnet and generate tons of content from the conference. Add these five Idea Magnet tips to help you take your full creative recharge back to the office. Step 1: Decide what you want from…
Whether you are the only marketing person or are part of a marketing team at your company, you can translate your experiences at the Social Media Strategies Summit into content and stories that inspire and encourage all your audiences. Inspiration and encouragement are both great ways to recharge your audience’s creativity and your own. That’s…
“The key to understanding how youth navigate social media is to step away from the headlines — both good and bad — and dive into the more nuanced realities of young people.” I wish I’d written those words, which are from Danah Boyd. Her desire to understand the nuances of teen lives and behavior led…
The Social Media Strategies Summit may seem far away, but now is the time to start fostering unexpected connections that will make your time at the conference even more fruitful. Meeting people with diverse perspectives is fundamental to boosting your creativity, both personally and professionally. That’s why making unexpected connections is one of the seven…
Chances are that your business is already using Facebook as a paid social channel. According to a 2018 report on the industry, 72% of marketers use Facebook Ads, and 67% plan on increasing their use of Facebook ads over the next 12 months. The Facebook Ads Manager is a complex platform and understanding it is…