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12 Ways to Incorporate Your User-Generated Content on Different Channels

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently…

7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It…

10 Steps to Build Your Social Customer Care Strategy

Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will…

How Government Agencies Can Launch an Influencer Program from Scratch

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the…

The “Creative Desert”: Brainstorming Social Content Ideas During Slow Days

Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when…

Top 24 AI Tools That Every Marketer Should Be Using

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today and opinions have shifted. Organizations now use AI and machine…

How Much to Charge for Social Media Management

It’s practically impossible for a business to operate without a social media presence in today’s market. Despite this fact, many business owners and marketing teams are missing the experience or resources to strategically manage their social media presence. More and more businesses are outsourcing their social media management to freelancers, consultants, or agencies. This shift…

13 Metrics to Track for Social Media Success

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak…

10 Higher Ed Marketers You Should Follow

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…

Top 10 Influencer Marketing Campaigns

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new…