Chances are that your business is already using Facebook as a paid social channel. According to a 2018 report on the industry, 72% of marketers use Facebook Ads, and 67% plan on increasing their use of Facebook ads over the next 12 months. The Facebook Ads Manager is a complex platform and understanding it is…
Facebook Business Pages are the ‘home-base’ for businesses, brands, public figures, and organizations. This important feature has gone through many changes and updates since it was first rolled out in 2009. But in 2018, marketing your business on Facebook is a pretty complex process. It’s no longer enough to create a Page and share branded…
Facebook has a whopping 2.19 billion monthly active users, with 68% of US adults connected, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there, though, doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving…
In the battle for your customer’s attention, social media marketing campaigns must continually look to push the boundaries of creativity in order to cut through the noise and engage the audience. This is challenging, especially considering the speed at which content is consumed and discarded. (If you are interested in the lifespan of your social…
Whether you fill up your social media calendar months in advance or post content on the fly, you are going to need to have a steady source of content to post on social media. This becomes a challenge for many social media marketers. Not only are we seeing an increase in the number of businesses…
Facebook Live was launched as a ‘fun, powerful way to connect with your users and find new ones along the way’ in April 2016. Since then, Facebook has shared that the platform has served over 3.5 billion broadcasts, with over 2 billion people tuning in to at least one video. As the platform matured, it…
We have put together a list of 8 awesome female executives that will be joining us on stage at the Social Media Strategies Summit, NYC this year. Nilukshi De Silva, Global Brand Marketing and Digital Media Director at Urban Decay Cosmetics (L’Oréal Luxe Division). Nilukshi is an integrated marketing and digital media strategist with a…
In the last few years, there has been a remarkable rise of influencer marketing. It is quickly becoming a go-to option for companies aiming to reach customers in a more authentic way at scale. Many marketers swear by influencer marketing, assuming you partner with the right influencers. In fact, a study suggested that 94% of…
A decade ago, the job “social media strategist” didn’t even exist. Today, close to 80 percent of all businesses use social media, and a lot more opportunities exist within the 20 percent that are slowly adapting to the new internet order. A social media strategist is in charge of a company’s social media accounts. They…
Social media has become one of the most influential platforms that brands all over the world are using to reach their audiences. It can be a powerful tool that reaches a virtually endless demographic, enabling brands to market themselves with relative ease and superior efficiency. One wrong step could land your company in hot water…