Crisis management is a fact of life for social media marketing teams. But that doesn’t make it any easier to handle. To help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding to negative sentiment on social platforms, featuring insights from: Rachel Karten, Social Media Consultant Katie Yun, Director…

Learn how to grow your audience and showcase your agency’s goals, values, and achievements by creating your own LinkedIn Page. LinkedIn is a winner when it comes to marketing on social media for government agencies. With that in mind, we’ve rounded up LinkedIn Page best practices for government agencies and picked out real-world examples of…

For most brands, content marketing eventually starts to feel like a treadmill. You’re putting out posts, tracking engagement, tweaking SEO, yet somehow… it all starts to look the same. We’ve all been there – trying to keep up with algorithms, sticking with what’s “proven,” and playing it safe because it has worked well enough. But…

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring…

Ever feel like social media used to be somehow better? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using…

Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?…

No longer the bright new thing of the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a huge advantage in higher education marketing, where budgets are often…

The days of relying on a single social network to reach and engage your audience are long gone. Today, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Coming up with compelling content across all those different channels can be a real headache for…

Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals…

Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: 💰 Short-form video has the highest ROI of any current marketing trend (as defined by HubSpot) 📈 67% of social media marketers plan to invest more in short-form video than any other format in 2024 💸 91% of those…

It’s hard to overstate the benefits of user-generated content (UGC). Per Entribe, 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. Get them to create their own content (and share it with you),…