Social Media Marketing – The Blog
Whether you’re interested in learning tips to increase your social networking at conferences, you’re on a mission to expand your ability to capture big ideas at your office, or you’re looking to get a sneak peek at some of the big social media platforms on the horizon for next year, our blog is sure to have plenty of content to engage your knowledge-hungry mind for hours.
Get the latest insider information on the upcoming SMSS social media summit and delve into pro tips that are industry secrets, not readily known to most pros in the field within our blogs.
Looking for what to expect at the next SMSS content marketing summit? Look no further. Need advice on honing your skills to inflate the ROI of your company? You can find it right here. Settle in and take a look.
10 Tools to Help You Run a Highly Successful Influencer Marketing Program
Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing The effectiveness of influencer marketing is not…
10 of the best brand storytelling campaigns of 2018
Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and…
Top 10 Brands Killing It on Instagram
2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm, focusing on serving its users content based on…
8 Important Steps to Running a Successful Email Campaign
Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. But with great results comes increased competition: individuals receive approximately 121 emails each day. This is…
How to Integrate Email Marketing into Your Social Media Efforts
For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least 7 times before taking the desired…
How OWN Creates Community and Multi-Platform Success With Social Video
For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social…
10 of the Best Email Newsletter Templates We’ve Seen
By 2021, the total number of business and consumer emails sent is expected to reach 319.6 billion. That number is based on an expected annual growth rate of 4.4% since 2017. The reason for this growth is simple: email has a median ROI of 122%. That’s over 4x greater than any other marketing channel. It’s…
4 Emerging Social Media Platforms To Watch In 2019
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot…
How to Capture Big Ideas and Be a Star at the Office
The Social Media Strategies Summit is right around the corner. Hopefully, you’re ready with creative strategies to be a conference networking magnet and generate tons of content from the conference. Add these five Idea Magnet tips to help you take your full creative recharge back to the office. Step 1: Decide what you want from…
9 Critical Components of a Successful Social Media Strategy
According to a 2018 industry report by Social Media Examiner, 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them…