The Social Media Strategies Summit is right around the corner. Hopefully, you’re ready with creative strategies to be a conference networking magnet and generate tons of content from the conference. Add these five Idea Magnet tips to help you take your full creative recharge back to the office. Step 1: Decide what you want from…
Whether you are the only marketing person or are part of a marketing team at your company, you can translate your experiences at the Social Media Strategies Summit into content and stories that inspire and encourage all your audiences. Inspiration and encouragement are both great ways to recharge your audience’s creativity and your own. That’s…
“The key to understanding how youth navigate social media is to step away from the headlines — both good and bad — and dive into the more nuanced realities of young people.” I wish I’d written those words, which are from Danah Boyd. Her desire to understand the nuances of teen lives and behavior led…
The Social Media Strategies Summit may seem far away, but now is the time to start fostering unexpected connections that will make your time at the conference even more fruitful. Meeting people with diverse perspectives is fundamental to boosting your creativity, both personally and professionally. That’s why making unexpected connections is one of the seven…
Chances are that your business is already using Facebook as a paid social channel. According to a 2018 report on the industry, 72% of marketers use Facebook Ads, and 67% plan on increasing their use of Facebook ads over the next 12 months. The Facebook Ads Manager is a complex platform and understanding it is…
Facebook Business Pages are the ‘home-base’ for businesses, brands, public figures, and organizations. This important feature has gone through many changes and updates since it was first rolled out in 2009. But in 2018, marketing your business on Facebook is a pretty complex process. It’s no longer enough to create a Page and share branded…
Facebook has a whopping 2.19 billion monthly active users, with 68% of US adults connected, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there, though, doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving…
In the battle for your customer’s attention, social media marketing campaigns must continually look to push the boundaries of creativity in order to cut through the noise and engage the audience. This is challenging, especially considering the speed at which content is consumed and discarded. (If you are interested in the lifespan of your social…
Whether you fill up your social media calendar months in advance or post content on the fly, you are going to need to have a steady source of content to post on social media. This becomes a challenge for many social media marketers. Not only are we seeing an increase in the number of businesses…
Facebook Live was launched as a ‘fun, powerful way to connect with your users and find new ones along the way’ in April 2016. Since then, Facebook has shared that the platform has served over 3.5 billion broadcasts, with over 2 billion people tuning in to at least one video. As the platform matured, it…