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The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now – AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick…

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Top 8 Social Media Marketing Trends to Watch for in 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go – remember when Clubhouse was the next big thing? And if you don’t keep up to date, you’ll fall behind fast. Fortunately, we’ve made your lives a little easier by rounding up eight…

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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these…

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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Crisis management is a fact of life for social media marketing teams. But that doesn’t make it any easier to handle. To help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding to negative sentiment on social platforms, featuring insights from: Rachel Karten, Social Media Consultant Katie Yun, Director…

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Reenergize Your Content: 8 Creative Ways to Break the Rut and Drive Engagement

For most brands, content marketing eventually starts to feel like a treadmill. You’re putting out posts, tracking engagement, tweaking SEO, yet somehow… it all starts to look the same. We’ve all been there – trying to keep up with algorithms, sticking with what’s “proven,” and playing it safe because it has worked well enough. But…

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10 Experiential Marketing Campaigns That Took Engagement to the Next Level

Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?…

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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. But getting started can feel quite…

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12 Strategies For Creating an Effective Social Media Content Calendar

Are you tired of winging it when publishing on social media? Do you feel like you’re always scrambling for fresh content? You’re not alone. One-third of SMBs say a lack of resources is their #1 marketing challenge, while one-quarter say the same about creating a strategy or plan: Image via Constant Contact Creating a social…

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