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10 Commandments Every Religious Institution Must Follow When Creating A YouTube Channel

Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. Religious institutions can use Youtube to reach a larger audience and…

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Top 7 Brands on TikTok

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018, eclipsing Instagram’s 444 million downloads. Source: SensorTower So What Exactly is TikTok? TikTok is a social media app that allows users to post…

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10 of The Best Brand Storytelling Campaigns of 2019

Top 10 Brand Story Telling

Last Updated On 1-30-2020 Photo by S O C I A L.C U T on Unsplash Today’s modern consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. In fact, roughly half of an adult’s day in the U.S. is dedicated to…

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How to Integrate Email Marketing into Your Social Media Efforts

Integrate Email Marketing into Your Social Media Efforts

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least 7 times before taking the desired…

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5 Unexpected Secrets to be a Conference Networking Magnet

Networking at #SMSsummit

The Social Media Strategies Summit may seem far away, but now is the time to start fostering unexpected connections that will make your time at the conference even more fruitful. Meeting people with diverse perspectives is fundamental to boosting your creativity, both personally and professionally. That’s why making unexpected connections is one of the seven…

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