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Top 28 Social Media Listening Tools for Your Best Audience Insights

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Image source…

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17 of the Best Brand Storytelling Campaigns

Top 10 Brand Story Telling

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend 6.5+ hours a day online, including almost 2.5 hours on social media. Image source In this new reality, it’s imperative that brands humanize and connect with their audiences more…

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10 Tips for Creating an Effective Internal Social Media Policy

Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….

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9 Ways to Integrate Email Marketing and Social Media

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s omnichannel world, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least seven times before taking the desired action. Combining…

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