For years, marketers have debated the benefits of social media versus email marketing. However, in today’s omnichannel world, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least seven times before taking the desired action. Combining…

According to a 2022 industry report by Social Media Examiner, 85% of all marketers indicated that their social media efforts generated more business exposure, and 75% reported increased site traffic. Perhaps most importantly, more than half of marketers using social media for over two years said it helped them improve sales. So, it’s no surprise…

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It…

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Ouch! This data doesn’t mean it’s time to pack up the team…

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet, including almost 2.5 hours on social media. Image source In this new reality, brands must humanize and connect with their audiences…

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to…

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. But it’s…

Are you tired of winging it when publishing social media content? A social media content calendar is the need of the hour to ensure that your content is published consistently and on time. It’s a smart way to schedule your social posts as it eliminates the stress involved in coming up with content on the…

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible. According to research from Monday.com, almost 98% of marketing teams have changed their strategies in response to the pandemic. But, easy…

Have you ever thought about generating leads from social media? No? You may be missing a huge opportunity. With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. That’s why 79.3%…