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  • Author: Lauren Moreno

8 of This Year’s Best Holiday Marketing Campaigns

Top Holiday Marketing Campaigns 2019

For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. Luckily, there is no shortage of opportunities…

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10 Best in Class Brands on LinkedIn

10 Best in Class Brands on LinkedIn

With over 610 million members, LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. But LinkedIn isn’t just about finding a new job (or new talent). As a…

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7 Brands Achieving Killer Results on Facebook

7 brands achieving killer results on Facebook

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising, the environment on Facebook seems to get more challenging every day. But despite all of these reasons to…

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Nailed It: The 5 Best Brands on Snapchat

5 Best Brands on Snapchat

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. In 2019, second-quarter revenue increased 48% to $388 million. This accelerated from 39% growth in the previous quarter and from 36% in the prior quarter. According to the platform, user activity is up as…

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Top 7 Brands on TikTok

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018, eclipsing Instagram’s 444 million downloads. Source: SensorTower So What Exactly is TikTok? TikTok is a social media app that allows users to post…

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5 Examples of How AI Chatbots Can Boost Your Marketing Power

AI Chatbot Strategy

Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness…

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Programmatic Advertising

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Source: eMarketer…

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