Government agencies can leverage social media to share (sometimes critically) important information with their communities. With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in…
Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. People want to hear from their…
If your job, business, or brand depends on creating or promoting content, you are probably familiar with BuzzSumo. BuzzSumo has really created a name for itself in the marketing space; it’s an excellent tool for discovering what people are talking about on websites, blogs, and social media so that you can jump in on popular…
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to…
Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before. For many, Facebook, Instagram, TikTok, Pinterest, and Snapchat became the go-to source for connecting with loved ones, discovering new products, shopping, entertainment, and engaging in activism. As we head into…
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Now that we’re two full months into 2020,…
While social media may be the darling of retail and B2C brands, due to its ability to get in front of a wide range of shoppers and consumers, the best B2B brands on social media know they can’t ignore the power of a channel that is growing in importance. 66% of B2B marketers report that…
For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. Luckily, there is no shortage of opportunities…
Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. In 2019, second-quarter revenue increased 48% to $388 million. This accelerated from 39% growth in the previous quarter and from 36% in the prior quarter. According to the platform, user activity is up as…
By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018, eclipsing Instagram’s 444 million downloads. Source: SensorTower So What Exactly is TikTok? TikTok is a social media app that allows users to post…
