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  • Author: Lauren Moreno

14 Tips That Will Help You Master Instagram Live

instagram live

Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently…

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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Influencer Post

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing The effectiveness of influencer marketing is not…

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10 of the best brand storytelling campaigns of 2018

Top 10 Brand Story Telling

Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and…

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8 Important Steps to Running a Successful Email Campaign

Run a successful email campaign

Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. But with great results comes increased competition: individuals receive approximately 121 emails each day. This is…

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How to Integrate Email Marketing into Your Social Media Efforts

Integrate Email Marketing into Your Social Media Efforts

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least 7 times before taking the desired…

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