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10 Best in Class Brands on LinkedIn

10 Best in Class Brands on LinkedIn

With over 610 million members, LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. But LinkedIn isn’t just about finding a new job (or new talent). As a…

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7 Brands Achieving Killer Results on Facebook

7 brands achieving killer results on Facebook

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising, the environment on Facebook seems to get more challenging every day. But despite all of these reasons to…

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Nailed It: The 5 Best Brands on Snapchat

5 Best Brands on Snapchat

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. In 2019, second-quarter revenue increased 48% to $388 million. This accelerated from 39% growth in the previous quarter and from 36% in the prior quarter. According to the platform, user activity is up as…

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Top 7 Brands on TikTok

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018, eclipsing Instagram’s 444 million downloads. Source: SensorTower So What Exactly is TikTok? TikTok is a social media app that allows users to post…

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5 Examples of How AI Chatbots Can Boost Your Marketing Power

AI Chatbot Strategy

Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness…

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Programmatic Advertising

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Source: eMarketer…

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10 Impressive Examples of AI in Marketing

AI in Marketing

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging…

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7 Must-Know Tips for Effective Influencer Outreach

Influencer Marketing Best Practices

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. Partnering with micro-influencers became the best practice for brands hoping to get the most “bang for…

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10 Great Examples of How Brands are Leveraging Micro-Influencers

Micro-Influencer Best Practices

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? Because it works. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer…

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Here’s What To Do With Your Live Video Once It’s Over

Live video

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year (Buffer). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82%…

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