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  • Author: Lauren Moreno

5 Best Practices for Instagram Stories

Instagram Stories launched in 2016 as a response to Snapchat’s disappearing stories. And it worked: while Snapchat was once thought of as a threat to Instagram, the platform’s growth continues to accelerate. Since it’s launch, 250 million users have started sharing stories, and it is believed that this feature significantly contributed to the jump in…

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4 Ways to Incorporate Your User Generated Content on Different Channels

Once primarily thought of as a marketing tactic for edgy brands (think Urban Outfitters), User Generated Content (UGC) is quickly becoming a bigger and bigger piece of content marketing strategies. And this is for good reason: UGC improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is…

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3 Email Marketing Automation Campaigns You Should be Sending

By now, you’ve likely decided that your email marketing strategy needs campaign automation. After all, in 2018 great email marketing is about more than blasting your subscribers with promotional offers. And we’ve got the statistics to back that claim up: relevant emails are responsible for driving 18 times more revenue than broadcast emails. Building a…

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5 Product Styling Photo Ideas for Instagram

With its growing shoppable features and the increase in advertising options, Instagram is becoming more and more important for brands. The platform now has over 25 million business profiles, compared to just 15 million in July of 2017. And with this rising attention and competition on Instagram comes an increasing demand for exceptional visual content. The…

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