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24 Instagram Hacks and When to Use Them

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to the Pew Research Center, just under half of American adults are on Instagram, including almost four-fifths of…

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Top 10 Instagram Metrics You Should Be Tracking

Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action, with 70% of consumers using the platform for inspiration on their next purchase. But Instagram isn’t a silver bullet for your marketing strategy. If you’re going to deliver results, you need to constantly analyze your campaigns to…

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20 of the Best Examples of Brands Using Instagram Reels

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Not only that, but research conducted shortly…

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Top 32 Brands Killing It on Instagram

Top Brands on Instagram

Instagram has evolved from a photo-sharing site into a powerful social and commerce network with two billion monthly active users. While Instagram is no longer the new kid on the block, it’s still extremely popular. Instagram users spend an average of 30.6 minutes daily on the platform – more than on Facebook and Reddit. Instagram…

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23 Tips That Will Help You Master Instagram Live

instagram live

Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. Having launched Instagram Stories and IG Live in 2016, the platform (and its users) are embracing ephemeral and long-form videos. If you don’t currently have a video strategy on…

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The Ultimate Guide To Using Instagram Stories in Marketing

instagram stories marketing

Instagram Stories launched in 2016 as a response to Snapchat’s feature of disappearing content. Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. Since 2016, Instagram Stories has grown, with 500 million Instagram accounts using Instagram Stories every day. Both savvy brands…

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