Instagram launched Stories in 2016 in response to the growing demand for ephemeral content, which was popularized by Snapchat. That was a smart move. Today, 900+ million people use Instagram Stories every day. For context, if Instagram Stories were its own platform, it’d be the world’s eighth-largest social network. Given its popularity, it’s no surprise…
Instagram is the third-largest social media site. Moreover, its parent company Meta also owns two of the other four platforms that appear in the top five: Facebook and WhatsApp. Image source So, you might think the team at Instagram would be pretty content with how things are going. But you’d be wrong. Over the past…
In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to the Pew Research Center, just under half of American adults are on Instagram, including almost four-fifths of…
Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action, with 70% of consumers using the platform for inspiration on their next purchase. But Instagram isn’t a silver bullet for your marketing strategy. If you’re going to deliver results, you need to constantly analyze your campaigns to…
It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Not only that, but research conducted shortly…
Instagram has evolved from a photo-sharing site into a powerful social and commerce network with two billion monthly active users. While Instagram is no longer the new kid on the block, it’s still extremely popular. Instagram users spend an average of 30.6 minutes daily on the platform – more than on Facebook and Reddit. Instagram…
Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. Having launched Instagram Stories and IG Live in 2016, the platform (and its users) are embracing ephemeral and long-form videos. If you don’t currently have a video strategy on…
Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that? For starters, you must get the basics right. The basics involve…
When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Your Instagram captions are an opportunity to…
500 million. That’s how many people use Instagram daily. That’s a huge consumer base that shouldn’t be ignored. Users spend, on average, 28 minutes on the platform. That’s how much time you have to convert them into paying customers. So what are people doing in these 28 minutes? Typically, people on Instagram are engrossed in…
