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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Top 7 Brands on TikTok

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018, eclipsing Instagram’s 444 million downloads. Source: SensorTower So What Exactly is TikTok? TikTok is a social media app that allows users to post…

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How to Integrate Email Marketing into Your Social Media Efforts

Integrate Email Marketing into Your Social Media Efforts

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least 7 times before taking the desired…

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14 of the Best Social Media Marketing Campaigns

15 of the Best Social Media Marketing Campaigns

In the battle for your customer’s attention, social media marketing campaigns must continually look to push the boundaries of creativity in order to cut through the noise and engage the audience. This is challenging, especially considering the speed at which content is consumed and discarded. (If you are interested in the lifespan of your social…

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6 Tips To Creating A Social Media Report

social media report

Almost every social media marketer is working for someone. Depending on the size and scope of your brand or company, it may be a marketing leader or you may report directly to high-level executives or the business owner. For this reason, it’s important to know how to create a social media report template that you…

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