Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go – remember when Clubhouse was the next big thing? And if you don’t keep up to date, you’ll fall behind fast. Fortunately, we’ve made your lives a little easier by rounding up eight…

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these…

Every brand dreams of going viral on social media (provided it happens for positive reasons). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, we’ve rounded up…

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors “mean” in a marketing context? And which colors are the…

Despite many organizations having to work with tight budgets and limited resources, there’s no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, we’ve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors…

For most brands, content marketing eventually starts to feel like a treadmill. You’re putting out posts, tracking engagement, tweaking SEO, yet somehow… it all starts to look the same. We’ve all been there – trying to keep up with algorithms, sticking with what’s “proven,” and playing it safe because it has worked well enough. But…

Ever feel like social media used to be somehow better? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using…

Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?…

Generative AI usage has fast become commonplace in the social media marketing world. Indeed, 73% of marketing professionals say their organizations are using gen AI tools like ChatGPT, with social media copy and social media imagery named as the second and third most popular use cases — only behind email copy. Image source But with…

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. But getting started can feel quite…