B2B social media marketing used to be all about LinkedIn, but a growing number of brands are experimenting with platforms previously reserved for consumer-focused content. Take TikTok. Not so long ago, B2B brands wouldn’t be seen dead on an app full of dance routines and makeup tutorials. But today, three in five B2B marketers say…

Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…

What’s the best way to guarantee that you’ll never create a viral post? Easy – try to go viral. Where e-commerce brands are concerned, virality can often come from unexpected places. A simple explainer video can clock up millions of views, whereas a creative take on a viral trend can fall flat. But, as we’ll…

As a higher ed social media marketer, your school’s athletics program can be one of your most powerful promotional tools, helping you: Sell your institution to prospective students Engage existing students Generate donations from alumni So, if you’re fortunate enough to work for a school with a proud heritage of athletic achievement, it makes sense…

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go – remember when Clubhouse was the next big thing? And if you don’t keep up to date, you’ll fall behind fast. Fortunately, we’ve made your lives a little easier by rounding up eight…

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these…

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors “mean” in a marketing context? And which colors are the…

Despite many organizations having to work with tight budgets and limited resources, there’s no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, we’ve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors…

For most brands, content marketing eventually starts to feel like a treadmill. You’re putting out posts, tracking engagement, tweaking SEO, yet somehow… it all starts to look the same. We’ve all been there – trying to keep up with algorithms, sticking with what’s “proven,” and playing it safe because it has worked well enough. But…

Ever feel like social media used to be somehow better? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using…