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Top 10 Instagram Metrics You Should Be Tracking

Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action, with 70% of consumers using the platform for inspiration on their next purchase. But Instagram isn’t a silver bullet for your marketing strategy. If you’re going to deliver results, you need to constantly analyze your campaigns to…

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10 Tips for Creating an Effective Internal Social Media Policy

Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….

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10 Tips for Navigating Negativity on Social Media

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83%…

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6 Principles That Drive B2C Content Marketing Success

According to HubSpot’s latest State of Marketing Report, producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to…

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9 Ways to Integrate Email Marketing and Social Media

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s omnichannel world, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least seven times before taking the desired action. Combining…

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…

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How Much to Charge for Social Media Management

how much to charge for social media management

It’s practically impossible for a business to operate without a social media presence in today’s market. Despite this fact, many business owners and marketing teams are missing the experience or resources to strategically manage their social media presence. More and more businesses are outsourcing their social media management to freelancers, consultants, or agencies. This shift…

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Top 8 Viral Social Campaigns of the Year

It’s fair to say 2022 has been a busy year for social media marketers. According to McKinsey, inflation has put a dent in consumer confidence, with shoppers feeling twice as pessimistic about the economic outlook as during the pandemic. This pessimism has prompted a change in shopping behavior as consumers look to “trade down,” with…

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