• Home
  • /
  • Marketing

What Is Omnichannel Marketing and How Are Brands Leveraging It?

Omnichannel Marketing

Omnichannel Marketing vs. Multichannel Marketing Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. This strategy…

Read More

8 Important Steps to Running a Successful Email Campaign

Run a successful email campaign

Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. But with great results comes increased competition: individuals receive approximately 121 emails each day. This is…

Read More

7 Subject Line Styles to Boost Email Performance

email-marketing-subject-lines

When it comes to email marketing, the subject line is your chance at a great first impression. Within a few seconds of looking at a subject line, your subscriber will make a decision to either read or delete your content. Here are seven ways to write an email subject lines to boost email performance. 1….

Read More

The 9 Elements of a Successful Email

Startup Stock Photos

Strategy. Automation. Funnels. Copy. Visuals and programming. Open and Click Through Rates. Email marketing is a big topic with a lot of moving parts. To break down the process of email marketing and set your brand up for success at every step of the way, this is the first post of an email marketing series….

Read More

Understanding Facebook Ads: 5 tips for designing a successful Facebook Ad

We’ve talked a lot about how to pick the right ad objective and how to optimize your ads, but we have yet to address one very important topic… how you to design ads that convert! In this segment of “Understanding Facebook Ads” we will cover how to pick the right creative to make your ad…

Read More

5 ways to improve your instagram marketing

Instagram has over 600 million users that are scrolling through their feeds everyday. People are engaging with their favorite brands on social media and having a strong Instagram profile is a smart move to connect with your audience and grow your brand’s awareness. These five strategies will help you boost your follower count, increase exposure…

Read More