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7 Brands Achieving Killer Results on Facebook

7 brands achieving killer results on Facebook

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising, the environment on Facebook seems to get more challenging every day. But despite all of these reasons to…

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4 awesome live video campaigns and what you can learn from them

The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…

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How to Leverage Facebook Messenger for Lead Generation

It’s no secret that chatbot and AI technology has integrated itself into almost every aspect of business. This trend is changing the way businesses do customer service, finance, operations and marketing. Many brands, big and small, have begun implementing bots into their marketing strategy to facilitate lead generation. In the recent years, Facebook Messenger has…

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Understanding Facebook Ads: 5 tips for designing a successful Facebook Ad

We’ve talked a lot about how to pick the right ad objective and how to optimize your ads, but we have yet to address one very important topic… how you to design ads that convert! In this segment of “Understanding Facebook Ads” we will cover how to pick the right creative to make your ad…

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Understanding Facebook Ads: How to choose a Facebook Ad Objective that’s right for your brand

Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of Facebook’s most beneficial advertising features is their objective breakdown. If…

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