There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising, the environment on Facebook seems to get more challenging every day. But despite all of these reasons to…
Facebook has a whopping 2.19 billion monthly active users, with 68% of US adults connected, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there, though, doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving…
Ever since the death of the newsfeed news in January marketers have been waiting to see how paid social ads would be affected. Many hypothesized that ad prices would surge, time spent on Facebook would plummet, and the platform would cease in being a useful marketing tool. And while many of the above predictions have…
The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…
It’s no secret that chatbot and AI technology has integrated itself into almost every aspect of business. This trend is changing the way businesses do customer service, finance, operations and marketing. Many brands, big and small, have begun implementing bots into their marketing strategy to facilitate lead generation. In the recent years, Facebook Messenger has…
Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years. One Facebook Engineering Director noted that organic reach rates for Pages could dip down to 2% on average. Ouch! This doesn’t mean it’s time to pack up…
We’ve talked a lot about how to pick the right ad objective and how to optimize your ads, but we have yet to address one very important topic… how you to design ads that convert! In this segment of “Understanding Facebook Ads” we will cover how to pick the right creative to make your ad…
What if I told you there was a way to reach 64% of monthly Facebook users in one place? Such a spot exists, and it’s none other than Facebook Messenger. Messaging apps now have more monthly active users than social networks, and Facebook Messenger alone has 1.2 Billion users. 18 million businesses are already active…
Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of Facebook’s most beneficial advertising features is their objective breakdown. If…
