Generative AI usage has fast become commonplace in the social media marketing world. Indeed, 73% of marketing professionals say their organizations are using gen AI tools like ChatGPT, with social media copy and social media imagery named as the second and third most popular use cases — only behind email copy. Image source But with…
Today’s marketers seek new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, reaching your people and getting results is becoming increasingly challenging. Enter AI in marketing. What Is Artificial Intelligence in Marketing? Artificial intelligence marketing (AI Marketing) involves leveraging customer data and AI concepts like machine…
The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today and opinions have shifted. Organizations now use AI and machine…
Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information. The 2000s was…
Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness…
