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10 of the Best Brand Storytelling Campaigns of 2022

Top 10 Brand Story Telling

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet, including almost 2.5 hours on social media. Image source In this new reality, brands must humanize and connect with their audiences…

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How “Content Journalism” Drives Marketing Campaign Success

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built. Yet too much content is…

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