Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business…
Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built. Yet too much content is…
Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing? Would you like to have your…
Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. Religious institutions can use Youtube to reach a larger audience and…
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. Americans use social…
According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketerssurveyed expect to increase their content marketing budgets in 2019 compared with 2018. Of those planning to increase their budget, the majority of marketers (about 56%) are investing more in content creation. And…
Last Updated On 1-30-2020 Photo by S O C I A L.C U T on Unsplash Today’s modern consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. In fact, roughly half of an adult’s day in the U.S. is dedicated to…
By 2021, the total number of business and consumer emails sent is expected to reach 319.6 billion. That number is based on an expected annual growth rate of 4.4% since 2017. The reason for this growth is simple: email has a median ROI of 122%. That’s over 4x greater than any other marketing channel. It’s…
Let’s face it social media marketers, whether you like it or not, graphic design and videography have, one way or another, weaseled their way into our job descriptions. Whether it’s creating images for blog or social media posts, or creating high performing video ads and promos, you’ve probably found yourself needing to quickly draft up…
Coming up with content ideas for your social media can be time-consuming! As marketers, we have all stared at our screen and used every ounce of our creative energy and come up empty-handed. We know that social media can improve our customer retention so we want to take advantage… obviously. Here is a comprehensive list of content…
