Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action, with 70% of consumers using the platform for inspiration on their next purchase. But Instagram isn’t a silver bullet for your marketing strategy. If you’re going to deliver results, you need to constantly analyze your campaigns to…

According to HubSpot’s latest State of Marketing Report, producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to…

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak…

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. But it’s…

The average brand spends almost 15% of its marketing budget on social media. That’s a lot of time and money. The problem is that it’s still barely scratching the surface for small social media teams. You want to spend your precious resources on the tasks most likely to drive fantastic results — things like analysis…

If your job, business, or brand depends on creating or promoting content, you are probably familiar with BuzzSumo. BuzzSumo has really created a name for itself in the marketing space; it’s an excellent tool for discovering what people are talking about on websites, blogs, and social media so that you can jump in on popular…

I have a confession to make. Sometimes I get awfully tired of all the posting, tweeting, chatting and hyping. Social media happen to be very messy and overwhelming. So I totally get the recent JD Wetherspoon decision on shutting down all its social media accounts. However, the truth is businesses can rarely do without social…

These days, it’s not enough to have social media for your business. Whether you’re a small independent startup or a large national corporation, you need to be invested in social media analytics so that you can see what’s working for your marketing strategy and what isn’t. You need to determine which social media efforts are…

WordPress (WP) is the most efficient and well-known website builder. There is no doubt that WP is the content management system of choice of many web developers and designers. Currently, WP is supporting more than 75 million sites on the Internet, and along with that are 44,000 plugins and extensions. Because of WordPress, a lot…

As we ease further into 2018, we’ve already seen some seismic disruptions in the tech and advertising world. There was the now infamous (and still ongoing) Facebook/Cambridge Analytica debacle. The social media giant is still reeling from the fallout, as it shined a spotlight on ethics issues related to data harvesting. However, this topic isn’t…