LinkedIn is the world’s largest professional social network, with over one billion people using the platform. But it’s not all about quantity; the quality of those users is pretty impressive, too. LinkedIn audiences are 6X more likely to convert and have double the buying power of the average online audience. LinkedIn has become essential to…

LinkedIn is the world’s largest professional networking site, with over 930 million members in more than 200 countries and territories. As LinkedIn has matured, it has become a cohesive platform that allows professionals to connect, build their networks and identify new opportunities seamlessly. But LinkedIn isn’t just about finding a new job (or talent). As a…

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn?…

Millions of businesses are trying to survive COVID-19 conditions. In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. With limited marketing funds, businesses are now looking for avenues that…

LinkedIn is a great tool for businesses. It is geared toward professionals and connections on there are with your colleagues, potential clients, and people that are in your industry. But businesses are now starting to have a showcase page instead of a personal page. Here we are going to talk about the benefits of a…