LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn?…

Millions of businesses are trying to survive COVID-19 conditions. In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. With limited marketing funds, businesses are now looking for avenues that…

With over 610 million members, LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. But LinkedIn isn’t just about finding a new job (or new talent). As a…

LinkedIn is a great tool for businesses. It is geared toward professionals and connections on there are with your colleagues, potential clients, and people that are in your industry. But businesses are now starting to have a showcase page instead of a personal page. Here we are going to talk about the benefits of a…