• Home
  • /
  • Higher Education

Incorporating DEIB Into Your Higher Ed Social Media Content Initiatives

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean it’s no longer an option to simply ignore these occasions. Today, it’s up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung, Director of Social Media at UC…

Read More

19 Higher Ed Marketers You Should Follow

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…

Read More

Jumping on Trends: How Higher Ed Institutions Can Leverage Them Without Straying From Their Brand

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring…

Read More

19 Great Examples of TikTok Content for Higher Education

No longer the bright new thing of the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a huge advantage in higher education marketing, where budgets are often…

Read More

Top 10 University Athletics Social Media Accounts

A winning athletics program is a shop window for higher education institutions, giving social media marketers an invaluable tool for engaging past, present, and future students. To illustrate our point, at the time of writing, the Ohio State Buckeyes football team had generated more search activity over the previous 12 months than the university itself:…

Read More

How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard…

Read More

Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that? One of the best people to answer this is Dr. Carrie Phillips, the Chief Communications and Marketing Officer of the University of Arkansas at Little…

Read More

10 Great Examples of User-Generated Content in Higher Education

User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. According to TINT, three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves. Meanwhile, 93% of marketers agree that consumers are more…

Read More