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20 Examples of UGC in Higher Education

User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. Indeed, research shows that: 81% of consumers trust user-generated content more than professionally created brand content or influencer marketing 85% rely on UGC videos before making a purchase What is…

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Infusing Your Higher Ed Brand Into Social Media

For higher education institutions, social media marketing was about sharing key information and communicating with their target audiences. However, two other elements are becoming increasingly important in today’s hyper-competitive higher education landscape: brand amplification and differentiation. Speaking at our Higher Ed Virtual Conference, Carrie Mills – Social Media Manager at the University of Tennessee, Knoxville…

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Incorporating DEIB Into Your Higher Ed Social Media Content Initiatives

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean it’s no longer an option to simply ignore these occasions. Today, it’s up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung, Director of Social Media at UC…

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19 Higher Ed Marketers You Should Follow

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…

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Jumping on Trends: How Higher Ed Institutions Can Leverage Them Without Straying From Their Brand

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring…

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19 Great Examples of TikTok Content for Higher Education

No longer the bright new thing of the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a huge advantage in higher education marketing, where budgets are often…

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Top 10 University Athletics Social Media Accounts

A winning athletics program is a shop window for higher education institutions, giving social media marketers an invaluable tool for engaging past, present, and future students. To illustrate our point, at the time of writing, the Ohio State Buckeyes football team had generated more search activity over the previous 12 months than the university itself:…

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