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10 Great Examples of User-Generated Content in Higher Education

User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. According to TINT, three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves. Meanwhile, 93% of marketers agree that consumers are more…

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How Higher Education Institutions Can Find and Work With Influencers

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Things become a lot more complex when the “product” being promoted is a school or college….

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Utilizing Social Media to Drive Meaningful Engagement With Students and Prevent ‘Melt’ in the Hybrid Era

Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format. This data poses a few challenges for higher education marketers. How do you engage students who are spending less time on campus? And how do you reduce “melt,” whereby students…

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable,…

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Leveraging Students to Support Higher Ed Social Media Initiatives

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products 93% of marketers agree that consumers trust content created by customers more than content created by brands Six out of 10 marketers…

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10 Great Examples of TikTok Content for Higher Education

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a massive advantage in higher education marketing, where budgets are often…

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10 of the Best Executive Leadership Social Media Profiles in Higher Ed

It’s time for executive leaders in higher education to step out from their ivory towers. Across all industries, there’s plenty of evidence about the benefits of people in leadership roles interacting with their audiences via social media. For instance, research from Sprout Social discovered that 70% of consumers feel more connected to brands when the…

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