It’s hard to overstate the benefits of user-generated content (UGC). Per Entribe, 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. Get them to create their own content (and share it with you),…

A winning athletics program is a shop window for higher education institutions, giving social media marketers an invaluable tool for engaging past, present, and future students. To illustrate our point, at the time of writing, the Ohio State Buckeyes football team had generated more search activity over the previous 12 months than the university itself:…

It’s hard to understate the importance of social media in higher education marketing. Why? Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media, US teenagers average over 8.5 hours of screen time daily, with about one-sixth of…

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard…

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that? One of the best people to answer this is Dr. Carrie Phillips, the Chief Communications and Marketing Officer of the University of Arkansas at Little…

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy?…

User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. According to TINT, three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves. Meanwhile, 93% of marketers agree that consumers are more…

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Things become a lot more complex when the “product” being promoted is a school or college….

Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format. This data poses a few challenges for higher education marketers. How do you engage students who are spending less time on campus? And how do you reduce “melt,” whereby students…

The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content, or optimize your post timings, millions of articles claim to provide an answer. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might…