• Home
  • /
  • Brand Strategies

10 of the Best Brand Storytelling Campaigns of 2022

Top 10 Brand Story Telling

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet, including almost 2.5 hours on social media. Image source In this new reality, brands must humanize and connect with their audiences…

Read More

10 Inspiring Examples of Amazing Brand Communities

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums, 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of…

Read More

10 Brilliant Examples of Brands Using Livestream Shopping

10 Brilliant Examples of Brands Using Livestream Shopping

Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. But with all the action taking place on digital platforms, the opportunities for interaction and engagement…

Read More

#HigherEd Boston Preview: Using Mascots To Boost Your Social Media

We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…

Read More