Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and…
For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social…
We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…
To some people in the United States, football is a religion. Every year, hundreds of millions of viewers sit down with friends and family for an American tradition you might have heard of. The Super Bowl. Even people who don’t have a particular allegiance to a team or an affinity for the sport will tune…
