Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet, including almost 2.5 hours on social media. Image source In this new reality, brands must humanize and connect with their audiences…
Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums, 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of…
Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. But with all the action taking place on digital platforms, the opportunities for interaction and engagement…
For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social…
We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…
To some people in the United States, football is a religion. Every year, hundreds of millions of viewers sit down with friends and family for an American tradition you might have heard of. The Super Bowl. Even people who don’t have a particular allegiance to a team or an affinity for the sport will tune…
