Higher ed social media marketing teams often have a diverse group of content creators – from internal teams to students to departments – which inevitably creates challenges in delivering consistent, high-quality content. Morgan Campbell, Associate Director of Marketing for Mitch Daniels School of Business at Purdue University, is all too familiar with this issue. Purdue…

The typical buyer’s journey is evolving, and social media is gaining a growingly prominent role in the brand and product discovery process. According to data from October 2025, social ads now rank as the third most common source of brand discovery (following search engines and TV ads). Furthermore, social media is now the top channel…

Data is the driving force behind every major marketing decision. As pro social media marketers, it’s your job to bring meaning to the numbers and turn them into something useful. To help you get it right, we gathered a panel of leading communicators, hosted by Katelyn Brower – Director of Public Relations, Social Media, and…

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these…

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend 6.5+ hours a day online, including almost 2.5 hours on social media. Image source In this new reality, it’s imperative that brands humanize and connect with their audiences more…

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of…

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. When HubSpot asked social…

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums, 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of…

Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. But with all the action taking place on digital platforms, the opportunities for interaction and engagement…

For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social…