As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying…
Creativity doesn’t come naturally to everyone. Yet, with 77% of Americans revealing they’d be more likely to explore their creative side if they felt more confident in their abilities, even those who believe they lack innate creative talent can play a crucial role in content ideation and creation. This is crucial in the world of…
Isn’t it frustrating that whenever you search for examples of inspiring, high-performing social media content, you end up with a bunch of posts from “sexy” industries and brands? Obviously millions of people watched NASA’s Instagram Reel of two supermassive black holes colliding and liked Gucci’s picture of Ryan Gosling wearing a custom pink suit to…
One of the biggest challenges for government agencies on social media is humanizing their communications. You want your audience to feel that you’re friendly, approachable, and genuinely care about their needs — not just another faceless public body. As part of our December 2023 Social Media Strategy Summit for Public Agencies & Government, Ellen Kamilakis…
If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Social media for government agencies can be a key tool for…
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the…
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. But often, especially in the world of public sector marketing, they’re more about reiterating and reinforcing messages that people are already familiar with — persuading us to adopt actions or behaviors we already know are the right thing to…
YouTube’s vast reach and credibility make it a valuable resource in the world of government on social media. The video platform has over two billion monthly active users, with over three-fifths of American users visiting the site daily. Moreover, nine in 10 users agree that YouTube provides trustworthy recommendations and information. Creating video content requires…
Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Either way, you must leverage tools and workflows to ensure maximum…
Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get…
