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10 Examples of How to Help Less-Than-Engaging Topics Perform Well on Social Media

Isn’t it frustrating that whenever you search for examples of inspiring, high-performing social media content, you end up with a bunch of posts from “sexy” industries and brands? Obviously millions of people watched NASA’s Instagram Reel of two supermassive black holes colliding and liked Gucci’s picture of Ryan Gosling wearing a custom pink suit to…

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How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

One of the biggest challenges for government agencies on social media is humanizing their communications. You want your audience to feel that you’re friendly, approachable, and genuinely care about their needs — not just another faceless public body. As part of our December 2023 Social Media Strategy Summit for Public Agencies & Government, Ellen Kamilakis…

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How Government Agencies Can Launch an Influencer Program from Scratch

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the…

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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. But often, especially in the world of public sector marketing, they’re more about reiterating and reinforcing messages that people are already familiar with — persuading us to adopt actions or behaviors we already know are the right thing to…

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Top 10 Government Agencies on YouTube

YouTube’s vast reach and credibility make it a valuable resource in the world of government on social media. The video platform has over two billion monthly active users, with over three-fifths of American users visiting the site daily. Moreover, nine in 10 users agree that YouTube provides trustworthy recommendations and information. Creating video content requires…

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How to Operate at Maximum Output with a Small Team

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Either way, you must leverage tools and workflows to ensure maximum…

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How Government Agencies Can Build an Effective Crisis Communications Strategy

Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get…

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How to Grow A Social Media Channel From Scratch

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. But it also presents challenges — not least how to grow your following from scratch. As with anything in the world of social media for government, it’s essential to have a…

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