Why might the people whom you serve see your agency – and government agencies as a whole – as distant, impersonal entities? While your agency must adhere to strict rules, it can help the public’s perception if you feature the people behind the desk in your social media posts. Government agencies humanizing employees puts a…
The social media platform formerly known as Twitter has had a dramatic couple of years, but it still has a key role to play in public communication and brand-building. In a recent session for our Social Media Strategies Summit for First Responders, Jessie Santero and Autumn King – Public Information Officers at Lee County Sheriff’s…
Crisis management is one of the biggest challenges for social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information calmly and clearly to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get it right,…
Workplace change is a fact of life: new colleagues, leadership, and ideas. Sometimes, change can be stressful – but it doesn’t have to be like that. Andrew Palczewski, social team lead at the US Department of Education (USDE), has gone through numerous administration changes at the federal level, and he’s picked up some helpful tips…
YouTube’s vast reach and credibility make it a valuable resource in the world of government social media. The video platform has over two billion monthly active users, and it’s America’s most popular social media site, with 85% of US adults using it. Image source There’s just one small problem: creating video content for YouTube requires…
Social media has become a key tool for public safety agencies to foster transparency, share critical information, showcase their vital work, and build a connection with their audience. But what does high-quality social media marketing look like for public safety agencies? To answer that question, we asked Lisa Herndon, Public Information Officer at Herndon Police…
Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, that’s no longer the case. Organic reach on major platforms has been shrinking for years – for instance, it dropped 18% on Instagram from January 2023 to August 2024….
If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Social media for government agencies can be a key tool for…
Let’s be honest – government social media isn’t always rainbows and butterflies. But there are steps you can take to create a more healthy social presence for your agency. Jessie Brown, Social Media Specialist at the Iowa Department of Natural Resources (DNR), shared her top best practices as part of our latest Social Media Strategies…
Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, we’ve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski…
