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  • Author: Phil Norris

Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that? One of the best people to answer this is Dr. Carrie Phillips, the Chief Communications and Marketing Officer of the University of Arkansas at Little…

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The Biggest Social Media Moments of 2023

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months,…

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9 Ways to Integrate Email Marketing and Social Media

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s omnichannel world, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7, consumers need to “hear” a message at least seven times before taking the desired action. Combining…

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10 Tools to Help You Run A Successful Influencer Marketing Program

Over four-fifths of marketers who run influencer campaigns believe working with influencers is an effective way to achieve their marketing goals, according to research from the Influencer Marketing Hub (IMH). But there are no guarantees in marketing. Running a successful influencer marketing program is difficult, so it’s vital you use the right tools to find…

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…

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4 Ways to Run a Great Holiday Campaign Using Social Media

On average, Americans spend close to $830 per person on gifts and other seasonal items during the holiday period, according to the National Retail Federation (NRF). Image source Given the scale of the opportunity, it’s fair to say the holidays are make-or-break for many brands — which means it’s essential you nail your holiday marketing…

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently…

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