As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying…
Generative AI usage has fast become commonplace in the social media marketing world. Indeed, 73% of marketing professionals say their organizations are using gen AI tools like ChatGPT, with social media copy and social media imagery named as the second and third most popular use cases — only behind email copy. Image source But with…
A winning athletics program is a shop window for higher education institutions, giving social media marketers an invaluable tool for engaging past, present, and future students. To illustrate our point, at the time of writing, the Ohio State Buckeyes football team had generated more search activity over the previous 12 months than the university itself:…
Creativity doesn’t come naturally to everyone. Yet, with 77% of Americans revealing they’d be more likely to explore their creative side if they felt more confident in their abilities, even those who believe they lack innate creative talent can play a crucial role in content ideation and creation. This is crucial in the world of…
Are you tired of winging it when publishing on social media? Do you feel like you’re always scrambling for fresh content? You’re not alone. One-third of SMBs say a lack of resources is their #1 marketing challenge, while one-quarter say the same about creating a strategy or plan: Image via Constant Contact Creating a social…
Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Or that the desire to maximize ROI has seen brands move away from platforms like Pinterest and X/Twitter and toward the likes of TikTok and LinkedIn? Image source To make big decisions about where and how to…
Instagram launched Stories in 2016 in response to the growing demand for ephemeral content, which was popularized by Snapchat. That was a smart move. Today, 900+ million people use Instagram Stories every day. For context, if Instagram Stories were its own platform, it’d be the world’s eighth-largest social network. Given its popularity, it’s no surprise…
Once upon a time, social media marketers had a choice between the slow but sustainable growth of organic strategies and the quickfire results of paid. Today, that choice no longer exists (at least not for most brands and industries). Social has increasingly become a pay-to-play environment, with platforms like Facebook, Instagram, and X/Twitter slashing organic…
Did you think Pinterest was just for moodboarding your latest hairstyle or that exotic overseas trip you’ll never actually end up taking? Think again. The #1 reason people use Pinterest is to find new products and brands, which makes the visual social media platform an absolute gold mine for social media marketers looking to drive…
Remember when influencer marketing was a hot new trend? Those days are long gone. Today, it’s become an integral part of many brands’ marketing strategies — and it’s only getting more popular. Today, 84.8% of brands and marketers say influencer marketing is effective, while 59.4% plan to increase their influencer marketing budget in 2024. Image…
