According to a 2022 industry report by Social Media Examiner, 85% of all marketers indicated that their social media efforts generated more business exposure, and 75% reported increased site traffic. Perhaps most importantly, more than half of marketers using social media for over two years said it helped them improve sales. So, it’s no surprise…
Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel? For social media managers, being “always on” has long been a challenge of the job. But…
If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Social media for government agencies can be a key tool for…
Remember when Cinnabon posted that insane tribute to Carrie Fisher? Or when Burger King UK tweeted, “Women belong in the kitchen”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on…
On average, Americans spend close to $830 per person on gifts and other seasonal items during the holiday period, according to the National Retail Federation (NRF). Image source Given the scale of the opportunity, it’s fair to say the holidays are make-or-break for many brands — which means it’s essential you nail your holiday marketing…
Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently…
Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will…
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the…
Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when…
The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today and opinions have shifted. Organizations now use AI and machine…
