YouTube’s vast reach and credibility make it a valuable resource in the world of government social media. The video platform has over two billion monthly active users, and it’s America’s most popular social media site, with 85% of US adults using it. Image source There’s just one small problem: creating video content for YouTube requires…
For higher education institutions, social media marketing was about sharing key information and communicating with their target audiences. However, two other elements are becoming increasingly important in today’s hyper-competitive higher education landscape: brand amplification and differentiation. Speaking at our Higher Ed Virtual Conference, Carrie Mills – Social Media Manager at the University of Tennessee, Knoxville…
What’s the best way to guarantee that you’ll never create a viral post? Easy – try to go viral. Where e-commerce brands are concerned, virality can often come from unexpected places. A simple explainer video can clock up millions of views, whereas a creative take on a viral trend can fall flat. But, as we’ll…
Social media has become a key tool for public safety agencies to foster transparency, share critical information, showcase their vital work, and build a connection with their audience. But what does high-quality social media marketing look like for public safety agencies? To answer that question, we asked Lisa Herndon, Public Information Officer at Herndon Police…
Measuring social media ROI is notoriously tricky. Indeed, just 8% of marketers say they’re “not at all concerned” about the return generated by their social media activities, according to research from Hootsuite: Image source And it becomes even more difficult when we move away from paid strategies and focus on organic social media measurement (let…
Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? Or that this number is set to reach 57 minutes by 2028? All of which means video should be a key element in any higher ed institution’s social media strategy. To help…
Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, that’s no longer the case. Organic reach on major platforms has been shrinking for years – for instance, it dropped 18% on Instagram from January 2023 to August 2024….
Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now – AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick…
Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies’ total engagement by an impressive 30%. If you’re ready to start leveraging these…
As a higher ed social media marketer, your school’s athletics program can be one of your most powerful promotional tools, helping you: Sell your institution to prospective students Engage existing students Generate donations from alumni So, if you’re fortunate enough to work for a school with a proud heritage of athletic achievement, it makes sense…
