Did you know that 68% of marketers admit they’re concerned about the return of their social media activities?
Or that the desire to maximize ROI has seen brands move away from platforms like Pinterest and X/Twitter and toward the likes of TikTok and LinkedIn?
To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. And you can’t do that without a robust social media analytics solution.
That’s why we’ve rounded up the ten best social media analytics tools and compared them by price, key features, and user ratings.
Let’s get into it.
1. Buffer
Summary
Buffer’s platform offers all the tools you need to create, publish, and analyze social media content. It even features a simple landing page builder for sharing via your link-in-bio. Over 140,000 marketers use Buffer to build and grow their brand on social media.
User Ratings
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Price
- Buffer offers a free plan but doesn’t include any social media analytics tools.
- Paid plans range from $6 – $12 per channel per month when billed monthly.
- Sign up for a year to get two months of free usage.
Platforms Supported
- Mastodon
- Threads
- TikTok
- X/Twitter
- YouTube
Key Features
- Get a top-level view of all your social media profiles, or drill down to track key engagement metrics for individual accounts.
- Access analytics on individual stories, posts, and hashtags.
- Dig into user demographics to understand whether you’re reaching the right audience.
2. Keyhole
Summary
Keyhole is a social media analytics, social listening, and content publishing platform. Each service is billed separately, so if you only want to use Keyhole for analytics, there’s no need to pay for a bunch of functionalities you just don’t need. The platform is used by 100,000+ agencies, brands, and nonprofits, including big names like Amazon, Ogilvy, and Spotify.
User Ratings
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TrustRadius |
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n/a |
Price
- Social media analytics plans range from $49 – $119+ per month when billed monthly.
- Annual plans include two free months.
Platforms Supported
- TikTok
- X/Twitter
- YouTube
Key Features
- Leverage a single dashboard for building reports and tracking performance across six social platforms.
- Measure yourself against your top competitors based on key success metrics like follower count, growth, and engagement rate.
- Optimize your content creation and publishing strategies by digging into metrics like optimal post length and the best time to post.
3. Sprout Social
Summary
Again, Sprout Social is far more than “just” a social media analytics solution. Its core plans also offer various engagement and publishing-related functionality, plus it boasts four “premium solutions”—social listening, influencer marketing, employee advocacy, and advanced analytics—that can be bolted on to standard Sprout plans at an additional cost.
User Ratings
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Capterra |
G2 |
TrustRadius |
Price
- Sprout Social costs $249 – $499+ per user per month when billed monthly.
- Get a 25% discount by choosing an annual plan.
- Premium solutions (including premium analytics) carry an extra, undisclosed cost.
Platforms Supported
- TikTok
- X/Twitter
- YouTube
Key Features
- View separate breakdowns of organic and paid social performance to understand how each performs.
- Drill down into post-level performance to understand which content resonates best with your audience.
- Add Premium Analytics to access 150+ additional metrics, custom reports, date range comparisons, and more.
4. Hootsuite
Summary
Hootsuite is a social media marketing and management tool that claims to help users increase their reach by 636% year over year. Beyond social media analytics, it provides publishing and scheduling tools, social listening, AI content creation, and more.
User Ratings
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Price
- Prices range from $99 – $249 per month when billed annually (Hootsuite doesn’t offer a monthly option).
- Save 20% by skipping the 30-day free trial.
Platforms Supported
- TikTok
- X/Twitter
- YouTube
Key Features
- Get a top-level view of all your organic, paid, and web metrics in a single dashboard.
- Create competitor reports to compare your social media performance against your biggest rivals.
- Identify your top-performing posts, then plug them into Hootsuite’s generative AI to quickly create a wealth of new content.
5. Later
Summary
Later is best known as a social media management and influencer marketing platform. However, it also offers detailed analytics tools for a single social network: Instagram. So if Insta is your primary (or only) channel and you’re looking for a dedicated yet affordable analytics solution, Later could be the perfect choice.
User Ratings
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Capterra |
G2 |
TrustRadius |
Price
- Pricing ranges from $25 – $200 per month when billed monthly.
- Upgrade to $45+ per month for full analytics access.
- Annual plans include four free months.
Platforms Supported
- Instagram only
Key Features
- View and rank all your posts by key metrics like impressions, likes, comments, and saves.
- Rank Instagram Stories by impressions, reach, completion rate, reply count, and more to see what works best.
- Tracks links and sales for your link-in-bio page (and which posts drive clicks).
6. Rival IQ
Summary
Rival IQ is a competitive analysis and social media analytics solution for digital marketing agencies, higher education institutions, nonprofits, and brands in the CPG and health and beauty spaces.
User Ratings
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Capterra |
G2 |
TrustRadius |
Price
- Prices range from $239 – $559 per month when billed monthly.
- Save 15% by choosing an annual plan instead.
Platforms Supported
- TikTok
- X/Twitter
- YouTube
Key Features
- Access follower, profile, and post engagement data for every company and channel in your niche.
- Rank individual post performance by your choice of metric and visualize the results as a grid, list, or mosaic.
- Discover the topics and phrases most used by you and your competitors.
7. Brandwatch
Summary
Brandwatch is a consumer intelligence, social media management, and influencer marketing platform trusted by two-thirds of Forbes 100 brands, including household names like Carlsberg, Nestle, and Toyota. To access its social media analytics tools, you’ll need to choose Brandwatch’s dedicated Social Media Management plan.
User Ratings
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Capterra |
G2 |
TrustRadius |
Price
- Brandwatch doesn’t list prices for any of its three packages (Consumer Intelligence, Social Media Management, and Influencer Marketing), so you’ll need to contact them for details.
Platforms Supported
- TikTok
- X/Twitter
Key Features
- Use dashboards to visualize data from hundreds of different social channels.
- Create dashboards in seconds using pre-built templates, then customize them to your needs by adding, resizing, or rearranging widgets.
- Track your results using 100+ post-level metrics and unlimited reports.
8. Facelift Data Studio (formerly Quintly)
Summary
Facelift Data Studio is a social media analytics and competitive benchmarking tool used by some of the world’s biggest brands, including ASOS, Coca-Cola, and Samsung. Initially known as Quintly, it was later acquired by the German social media management solution Facelift.
User Ratings
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Price
- Facelift Data Studio costs €490 – €990 per month. We presume this is subject to a 12-month contract, but their pricing page doesn’t clarify.
Platforms Supported
- Snapchat
- TikTok
- X/Twitter
- YouTube
Key Features
- Measure your performance using custom dashboards featuring 500+ social media metrics.
- Benchmark your channels against one another or compare your results against your competitors.
- Use free text search functionality to find the right metrics and insights in seconds.
9. Iconosquare
Summary
Iconosquare is an analytics and management solution with built-in post-scheduling and collaboration tools. The platform has a 98% satisfaction score and offers customer support in five languages — English, French, Spanish, German, and Italian.
User Ratings
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Capterra |
G2 |
TrustRadius |
Price
- Pricing ranges from €49 – €79+ per month when billed monthly.
- Save up to 22% by choosing an annual subscription.
Platforms Supported
- TikTok
- X/Twitter
- Pinterest and YouTube are listed as “coming soon.”
Key Features
- Track performance across 100+ social media metrics and display results in custom dashboards.
- Understand where your audience is based, what languages they speak, how old they are, and more.
- Export any data point in a single click via CSV or PNG.
10. Agorapulse
Summary
Agorapulse is a social media management platform used by 31,000+ social media pros. It offers inbox management, publishing, social listening, reporting, and ROI analysis tools, making it one of the most feature-rich solutions on the market. Agorapulse customers include big names like Danone, Decathlon, and Dove.
User Ratings
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Capterra |
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TrustRadius |
Price
- Agorapulse offers a free plan that includes limited reporting and ROI analysis functionality.
- Paid plans range from $69 – $149 per month when billed monthly.
- Sign up for a year to save 20% on monthly prices.
Platforms Supported
- TikTok
- X/Twitter
- YouTube
Key Features
- Demonstrate the true impact of social media campaigns by merging data from Agorapulse and Google Analytics.
- Get reach, click, and engagement rate data on individual posts across all your platforms.
- Discover which social media platforms are driving traffic and conversions on your website.
Want to learn more about using analytics data to optimize your social media strategy? Sign up for one of our upcoming social media conferences.
Featured image by Freepik.
