If your job, business, or brand depends on creating or promoting content, you are probably familiar with BuzzSumo. BuzzSumo has really created a name for itself in the marketing space. It’s an excellent tool for discovering what people are talking about on websites, blogs, and social media so that you can jump in on popular topics and create your own buzz by producing content surrounding these topics.

What makes BuzzSumo so great?

BuzzSumo has many tools under its belt, but it does two things particularly well:

Core Features

  1. Content Insights: it can give your content strategy a boost by giving you insight into what topics are popular in any niche. This is real-world data gives you valuable insights and it allows you to craft content that delivers maximum impact.
  2. Find influencers: it allows you to uncover who the influencers are and what they are sharing, in any niche. When you want to amplify your content using outreach, this is invaluable information.

buzzsumo screenshot

Other Features:

Beyond that, BuzzSumo also has other great features such as

  • Delivering Content Insights
  • Find & Understand Influencers
  • Competitor Analysis & Comparisons
  • Content Alerts
  • Content Curation
  • View All Social Networks
  • Advanced Filtering & Data Export

Due to these features, BuzzSumo is particularly attractive to social media and content marketers because you can uncover the most shared content online. The digital marketers will love that you can keep an eye on your competitors and manipulate the data. And the SEOs will fall in love with the influencer data that can be used for outreach and link building. It is very flexible and offers great features for everyone.

BuzzSumo Pricing: $99-499/mo.

10 Best BuzzSumo Alternatives

BuzzSumo is an invaluable tool for digital marketers, but maybe you’re looking for something different. Maybe you are looking for a cheaper alternative, or maybe you are just looking for a tool that can do more.

Beyond learning about what content is hot, you can also find out who the influencers are, set up alerts for particular topics, gain insight into what your competition is doing, and generally improve your content marketing game. However, BuzzSumo is not the only tool out there. Some marketers find that it is a little on the expensive side, and, in some cases, that it may not dive deep enough into the information you need. Others want similar functionality, yet want a more all-in-one marketing tool. If you’re looking for some good replacement to BuzzSumo, look no further than the following list:

1. Ahrefs

ahrefs interface

Ahrefs is known as one of the top SEO tools in the industry, but it also has a lot of similarities to BuzzSumo as well.

With an Ahrefs subscription, you have access to many tools. One of the tools, called content explorer, allows you to find thousands of trending topics in your industry. Similar to BuzzSumo, you just enter a keyword and it will deliver lots of data for content discovery, insights and trending articles. You can also sort these trending articles by total shares, shares by social media network, search engine traffic, referring domains, newest, oldest, etc.

You can also find influencers by seeing who tweeted each article. You can then sort by the number of followers each influencer has and export the data for your outreach campaigns.

Not only do you get a lot of the same capabilities of BuzzSumo, but you also get a lot of very useful SEO tools, such as:

  • Keyword research
  • Link Building
  • Alerts
  • Competitor Analysis
  • Rank Tracking
  • Website Audits
  • And more

BuzzSumo and Ahrefs are about the same price. However, since Ahrefs can do a lot more, I would say that Ahrefs is the top alternative!

Ahrefs Pricing: $99-999/mo.

2. EpicBeat

epicbeat features

EpicBeat is free at the basic level, or you can opt to pay for more advanced options. But many marketers, particularly those at smaller businesses, may find that the basic level is all you really need to get the job done. Use EpicBeat to find social influencers, as well as to monitor mentions (Twitter is free, but to listen to other social media platforms, you’ll have to pay a fee). At the heart of this tool is its ability to always find relevant content.

EpicBeat Pricing: $49/mo.

There is another product by the same company called EpicTrack, which takes EpicBeat to the next level. Not only does it help with content creation, but it also integrates data — something you can’t necessarily do with BuzzSumo. Stay on top of how each piece of your content affects your sales with your own personalized analytics. You can also track immediate reactions — such as shares, comments, and social media responses — and respond to them practically in real time. Consider it an option that digs a little deeper than the rest.

EpicTrack Pricing: $199/mo.

3. Social Animal

social animal interface

Social Animal is a wildly popular tool that actually does a little more than BuzzSumo when it comes to searching for content and how that content performs across multiple platforms. Sign up for a personalized report that is delivered right to you each day and use the other tools to receive carefully-selected information. Social Animal even gets into topics like the length of your content’s title based on the topic or keyword and when is the best time to publish your content.

Social Animal Pricing: $49-499/mo.

4. NinjaOutreach

NinjaOutreach interface

If your focus is on finding influencers to share your content on social media, NinjaOutreach makes it easier than ever. Not only does it help you find trending content, but it helps you find influencers who fit a specific profile, as well as their email addresses and other contact information. Essentially, it takes all the guesswork out of reaching out to people who can help sell your products and services. It also provides customizable CRM software.

NinjaOutreach Pricing: $67-599/mo.

5. Feedly (Free)


Powered by Google Alerts, Feedly is like an RSS but with hundreds of extra application integrations. It’s an essential tool for finding, reading, and sharing content that is relevant to your business. The tool takes a piece of content and removes ads, popups, and other distractions and hurdles until you only have the words and images associated with the content. You can also use it to monitor social media for mentions of your business and other relative keywords.

Feedly is a free alternative to BuzzSumo, but you may not get all the features you were looking for. For example, Feedly doesn’t have much of an influencer discovery, but it does show trending articles based on your feeds, so it can be used as a free content discovery tool.

Feedly: Free

Feedly Pro Upgrade: $5-18/mo.

6. Google Trends (Free)

Google trends related queries

If you want another free alternative to BuzzSumo’s content discovery, you may be able to utilize Google trends. Google trends is great for visualizing the popularity of a topic or keyword. Simply enter a keyword and you will see a graph titled interest over time. This maps out the that amount of times a keyword has been searched on Google over time.

You may already be familiar with Google trends, but there is a hidden gem in Google trends you may not be aware of – the related queries section. If you click the download icon, you can export this data to get a lot of new rising trends related to your keyword. This can be an absolute goldmine for finding new topics to cover.

Google Trends: Free

7. Sprout Social

sprout social

Sprout social is more of a Social Media Management solution versus a content discovery solution like BuzzSumo. Though Sprout Social doesn’t have as many features centered around content and influencer discovery, Sprout social is a worthwhile tool, especially if social media is your business’s focal point.

Sprout Social is perfect for anyone who likes to stay engaged on sites like Twitter and Instagram. All mentions and direct messages can be routed to a single platform so that your marketer or marketing team can stay on top things without having to sign in and out of various accounts. It can be set up for single or multiple users, so it works for small, medium, and even larger businesses. On top of all this, you or your team can monitor any mentions across multiple social media platforms, keep track of analytics, and use it to help with sharing your content.

Sprout Social Pricing: $99-249/mo.

8. Oktopost


Like Sprout Social, Oktopost is a social media management platform. If you work in B2B sales, you definitely want to have Oktopost on your side. Once you’ve discovered your top sources for content, you can set up RSS feeds to keep an eye on them. Use the tool’s browser extension to streamline your own content so that it’s shared across all of your platforms at the scheduled time of your choosing. If you use HubSpot, Salesforce, or a few other marketing and CRM platforms, you can integrate Oktopost. The tool isn’t free, but you can choose a customized plan based on the needs of your individual business.

9. Scoop.It


One of the major appeals of Scoop.It is that it’s easy to use. Another major appeal is that it’s far cheaper than BuzzSumo. Every day, it checks out millions of sites to look for content relative to your searches. You can then filter, share, or distribute it to fit your needs. Many content marketers use it in collaboration with other tools on the list.

Scoop.it Pricing: $0-67/mo.

10. Mention


Mention doesn’t do everything BuzzSumo can do, but it is great at monitoring social media for mentions of your brand, business, or products. It’s also an effective tool for keeping up with your competition. Easy to use, Mention offers real-time monitoring and provides you with live updates from across millions of websites, social media sites, blogs, forums, and beyond. Connect your own social media sites to the Mention platform so that you’re receiving everything in one place. You can also use it to schedule posts for later.

Mention Pricing: $29-99/mo.

Which one should you choose?

Keep in mind that while all of these tools each have their own specialties, no two are the same. Some do more while others do less than BuzzSumo. Some focus on one particular aspect of what you need to produce and distribute trending content, while some take a more comprehensive approach or dig a little deeper. You may decide to use one of the tools or several of them in collaboration with each other to maximize your marketing exposure.

Here is the roundup of the best BuzzSumo alternatives, depending on your needs:

Best all around tool: Ahrefs

Cheapest tools: Social Animal & EpicBeat

Free tools: Feedly & Google Trends (Or EpicBeat Free Version)