So you have been working on all the content, copy, and social media content and you want to see your success.
But, you aren’t sure what metrics to focus on.
Have no fear! We will show you the top 10 metrics you should be paying attention to, see where your tactics are working.
#1: Track number of followers
This seems a little obvious but the number of followers can tell you a lot about the amount of people that are taking an interest in your brand. You want to strive for your following to grow organically and consistently. This means that you are sharing is providing value to your audience and they want to see it every day!
#2: What is the best time to post
Knowing what time of the day your audience is online is extremely important! Even if your content is engaging and valuable you might lose a lot of your views because it is buried in their timelines. Do some research and see what time and what days work best for your brand.
#3: Track number of likes you receive
Again, this seems obvious but seeing what content your audience like is crucial to your marketing strategy. This is how your audience is showing you what they are interested in and what you should be posting more of in the future.
If you seem to be getting no likes on certain content then stop posting it or send it through another platform. You will find that some content works great on one social media platform and terrible on another because you have different audiences on both.
#4: Pay attention to mentions
Fans, followers, and even competitors will be talking about you. That is just a fact of social media. You want to be a part of that conversation. When someone tags your brand or username you receive a notification, pay attention to these. It is a great way to see how your audience is reacting to your brand. It might be a problem that you can solve for a customer, it could be a testimonial because they love your product or even a friendly fan that is giving you a shout out!
If people aren’t directly tagging you, you’ll need to use a third-party tool to keep track of mentions ( we love Google Alerts and Mention)
#5: Who are your top influencers
We know that influencers can help you grow your audience quickly.
Monitor who is talking about you online. Increases in influence usually mean that you’re being written about in blogs, news publications, or talked about by important people on social media. Which is a good thing!
Find out who your most valuable supporters are, and encourage them to continue.
#6: Determine your reach
The Reach metric combines the number of people you’ve reached both within and outside of your audience.
When your audience is engaging with your content, their activity is shared with their social media community, which increases your page’s reach.
Mix engaging content into your strategy with questions to your audience, polls, and giveaways.
#7: Review Replies and Comments
Looking at the replies and comments that your audience is leaving on your posts can help you understand how interesting or engaging your content is. As with likes and reactions, this metric is a direct response from your followers and helps you cast off the content that isn’t giving your audience value.
#8: Find out what content is being shared
If your audience is sharing your content that means they find it valuable. The higher the shared posts that higher they found the topic to be helpful. The more your content is shared the greater the reach as well!
#9: Track your referral traffic on google analytics
Google Analytics is a beautiful tool! It can tell you under the acquisition tab on the left exactly where your traffic is coming from. Under the social tab for your website, you can see what content is bringing your audience to your site from what platforms. This information allows you to focus on what calls to action or campaigns are working and to reach your audience.
#10: ROI from social media
Without a doubt, this is the metric that makes company executives take notice. Sure, they probably care about site traffic, social followers, and some of the others. But what matters most is the bottom line.
Google Analytics lets you set website goals for each conversion point. From this, you can add a dollar value to each conversion. So if you know the source of each conversion (that was metric number eight), you can easily calculate the revenue generated by a source.
There are also great tools like Marketo and Kissmetrics that will track your customer’s journey from that first conversion. This lets you tie that eventual customer to the social media link they clicked.
Overall, what metrics you choose to focus on comes back to your goals. You might choose to prioritize a few a focus on growing your audience or you might choose to report on them all because your audience is set. Either way, the point is to share the content that your followers want to see and add value to your brand.
Focus on social listening and let your followers tell you what they want. 10 metrics to track for Social Media Success
