Over four-fifths of marketers who run influencer campaigns believe working with influencers is an effective way to achieve their marketing goals, according to research from the Influencer Marketing Hub (IMH). But there are no guarantees in marketing. Running a successful influencer marketing program is difficult, so it’s vital you use the right tools to find…
Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel? For social media managers, being “always on” has long been a challenge of the job. But…
Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will…
Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when…
Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for…
It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new…
Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see…
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group, 63% agree they would prefer to work for a company where the CEO uses digital and social media. Only 12% disagree. And…
Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. The excitement around the app is so intense that it was recently valued at an eye-watering $1 billion,…
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. Americans use social…
