Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people…

2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion…

We have put together a list of 8 awesome female executives that will be joining us on stage at the Social Media Strategies Summit, NYC this year. Nilukshi De Silva, Global Brand Marketing and Digital Media Director at Urban Decay Cosmetics (L’Oréal Luxe Division). Nilukshi is an integrated marketing and digital media strategist with a…

In the last few years, there has been a remarkable rise of influencer marketing. It is quickly becoming a go-to option for companies aiming to reach customers in a more authentic way at scale. Many marketers swear by influencer marketing, assuming you partner with the right influencers. In fact, a study suggested that 94% of…

A decade ago, the job “social media strategist” didn’t even exist. Today, close to 80 percent of all businesses use social media, and a lot more opportunities exist within the 20 percent that are slowly adapting to the new internet order. A social media strategist is in charge of a company’s social media accounts. They…

Social media has become one of the most influential platforms that brands all over the world are using to reach their audiences. It can be a powerful tool that reaches a virtually endless demographic, enabling brands to market themselves with relative ease and superior efficiency. One wrong step could land your company in hot water…