Whether you fill up your social media calendar months in advance or post content on the fly, you are going to need to have a steady source of content to post on social media.
This becomes a challenge for many social media marketers. Not only are we seeing an increase in the number of businesses jumping on the social media bandwagon, but we’re seeing a huge increase in the quality of content being produced and shared.
Whether you create it yourself or share it from another source, your audience is expecting content that is visually stimulating, original, and doesn’t go overboard attempting to sell a product or service.
Creating Social Media Content Vs. Finding It
Should your content marketing efforts consist of creating original content or can you mix in curated content as well?
Original content can be more time-consuming and expensive, and it’s not always readily available. This is especially true for smaller businesses with a limited budget or who are just starting out.
If you only have so much original material to share with your audience, finding other content online, weeding out the good from the bad, and curating it for your audience is completely acceptable. In fact, some of the many successful social media marketers implement content curation as a core strategy.
Finding good content to share with your audience makes you an authority in your niche if you do it consistently and stick to pieces that are interesting and high-quality.
But where do you find content for social media? The sources on this list will allow you to find a consistent source of content to share on social media along with inspiration to creating original content.
17 Places to Find Good Content to Share on Social Media
Some say Buzzsumo is a social media marketer’s best friend, and when it comes to looking for information to share with your audience, that’s true. Buzzsumo allows you to find the most popular social media content, and you can search for it by categories like date, keywords, and even the type of content.
Buzzsumo is also a great way to find influencers relevant to your industry, which can be another wonderful source for content.
2. Twitter Search
While many people may not think of Twitter as a search engine, a quick glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes that relate to your niche.
You can also create a list of your favorite content providers and do a quick survey of it each day. It’s a great place to look when you’re in a hurry and need quick content to share.
3. Facebook Fan Pages
There is a Facebook Fan Page for practically everything these days, and many of them provide excellent share-worthy content. Look for pages that relate to your niche, or pay attention to the content being shared by leaders in your industry. One of the best things about using Facebook Fan Pages is that you can sign up to receive notifications every time the pages relevant to you make a post.
4. Pinterest Search
Pinterest is not just a hotbed for impossible-to-replicate recipes, though depending on your niche, those do make great content.
You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts. Simply use the search bar and get lost in a world of visual content. Follow your favorites to keep your feed updated with good stuff to share with your audience.
If you aren’t searching YouTube for content, you should start. Once you’ve watched a few videos in a particular category, the site begins to point you in the direction of similar ones, and it should provide you with weeks worth of content.
6. Email Newsletters
Email newsletters are a great way to find the most trending topics in your niche. Email newsletters are often filled with weekly or monthly curated lists of interesting material.
Sign up for some that relate to your niche or that simply provide interesting or attractive material to share. Someone else has already gone to the trouble of choosing top-quality pieces, which can save you a little time.
7. Instagram and Tumblr
While Instagram and Tumblr are two very different sites, they offer much of the same thing in the way of content. While Instagram may be more images and videos, Tumblr has those plus a lot of links to interesting places online. Tumblr also will typically appeal to a younger crowd, but both provide plenty of good visuals, particularly if you’re looking for trendy topics like fashion and travel.
The news aggregator app, Feedly, is not just a great place to find material, but also a great place to keep it organized. Just search for your keywords, find some sites you like and add them to your account for regular updates.
You can also collect your favorite blogs in your niche and keep a pulse on your industry. This can be a fantastic way to find content to share on your social media accounts. The Feedly app is available for iOS and Android, making it easy to find content on the go.
9. Your Competition’s Social Media Sites
Check out what your competition or the bigger companies within your category are posting. While you don’t want to copy everything they do, it can provide you with some inspiration and send you in the right direction when you’ve just started seeking good content.
You sign up for an account and follow the topics and other accounts that fit the description of what you’re looking for. Your feed is then presented to you in an attractive array of pictures and articles, and you can share the things you like to almost all of your social media accounts with just the click of a button.
If you’ve ever visited Reddit, you know it’s a massive website with millions of users submitting photos, discussions, links, videos, text, and all other types of digital content. Learning how to navigate the subreddits — there’s at least one for practically every topic — can be overwhelming, but once you figure it out, you’ll hit the content jackpot.
You may or may not be familiar with Pocket (it used to be called Read It Later), but if you’re not, it’s time to introduce yourself. The app allows you to save links and articles you would like to read later, which is great if you’re skimming all of the other sources mentioned on the list.
You’ll even receive updates on trending content similar to your saves. Best of all, Pocket will point you in the direction of timely content that keeps up with pop culture and current events.
13. Google Alerts
If you don’t want to search for your content, try having the content delivered to your inbox with Google Alerts. Simply go to the site, sign up for alerts based on keywords, phrases, and topics you’re interested in, and you’ll receive emails when someone posts about those topics online.
You can allow Google to sort through it and only bring you the high-quality stuff or have them send you everything. You can also sign up to receive emails as they happen or a daily digest.
If you enjoy sharing content from your favorite blogs, sign up for a Bloglovin account. The platform helps you organize your favorites and even find more blogs in particular categories, like DIY, fashion, beauty, lifestyle, entertainment, and home decor. You can also sign up to receive emails when your favorite blogs are updated.
The Buffer app is typically thought of as a social media management tool. This is an invaluable tool to help you manage and schedule with the actual sharing of the content you find.
For example, it allows you to schedule your posts for times when you are away from your devices. However, it’s also a great place to find new content because you can ask it to provide you with suggestions once you become a user.
Another great place for finding good visual content is Slideshare. All of the material here is high-quality, and the site will actually make recommendations for you, based on what’s trending or what you’re looking for.
Fre.sh is a Buzzfeed site that allows you to keep up with the biggest stories online at any given moment. It’s great if you like to post topical content, such as politics, pop culture, and entertainment. However, you’ll also find unique shareable content, like the typical Buzzfeed list that everyone loves to read.
These are just a few of the great places to find content to share on social media. There are thousands more out there just waiting to be discovered. Sometimes, all you have to do is think outside the box when searching for content that people will enjoy, engage, and share themselves. What’s the most unique place you’ve ever relied on for social media content?