In the last few years, there has been a remarkable rise of influencer marketing. It is quickly becoming a go-to option for companies aiming to reach customers in a more authentic way at scale.
Many marketers swear by influencer marketing, assuming you partner with the right influencers. In fact, a study suggested that 94% of marketers said influencer marketing was an effective marketing strategy.
However, finding the right influencers for your niche in the business world can be difficult and time-consuming. That’s where a good influencer marketing tool comes into play. This list can help you track down those influencers and get started working with them as soon as possible. Some even take you through the entire campaign.
If you’re looking for a tool to handle the entire influencer marketing campaign from start to finish, Upfluence is for you. You can search by keyword or even audience, reach out with an email created from one of the tool’s templates, check whether or not those emails have been opened, and keep track of all your engagements in one tidy place. Here are some key features of the software:
- Identify Top Influencers: Discover the “Google of Influence.”
- Use filters to search by location, social media network metrics, activity, language and more
- Search for influencers on Blogs and Social Media (Instagram, Twitter, Facebook, Pinterest, YouTube, Etc.)
- Real-time influencer statistics
- Activity metrics such as engagement, monthly visits, etc.
- Contact influencers at scale (Manage lists, create campaigns, etc)
TweetReach offers both free and paid versions. he free version only looks at the influencer’s last 100 tweets, ideal for someone who is searching for people by subject matter. Your results will include a top 100 list, as well as the top retweeted tweets for that topic.
- Easy to set up social media reports
- The paid version is affordable
- Real-time social media monitoring
- Comprehensive competitive analysis
- Measure and monitor hashtags, names, phrases, keywords and more.
- See how your posts perform across your social media networks
BuzzSumo does more than just influencer marketing, which means it’s already a popular tool with social media and digital marketers. You may even be using it already.
Either way, it can be a part of your influencer campaign, too. Narrow your searches down by category like geographical area, influencer bio, or what type of influencer the person is (blogger, journalist or business owner). Once you find the ones you like, check their stats, such as the number of followers and engagement frequency.
- Find and Understand Influencers
- Content Alerts
- Competitor Analysis and Comparisons
- Content Curation
- Delivering Content Insights
- Advanced Filtering & Data Export
- View All Social Networks
Tomoson has several features for social media marketing, one of the main benefits of influencer marketing is their database of over 50,000 influencers. These influencers can be filtered and organized by engagement data, demographics, industry and more.
Many of the other influencer marketing tools on the list allow you to find influencers that you can then reach out to and develop a relationship with. The benefit of Tomoson is that they have a large database of influencers that have already been vetted and verified.
These influencers are ready to start promoting your product with a single click. Further, each influencer is categorized by various factors such as the range of prices you have to pay, their reach, and more, so you can quickly scout out the best influencers for your campaign.
Klear helps you find the influencers in your niche whom you already interact with. It separates the findings into categories like “Celebrities” and “Casual,” and it provides you with some information that’ll prevent you from making mistakes when reaching out to influencers who aren’t likely to respond.
In other words, Klear won’t mislead you to believe that Kardashian would be interested in endorsing your dental office in Nashville.
- Find Influencers
- Influencer Research
- Manager Influencer Relationships
- Monitor your Influencer Campaigns
6. Deep Social
While many of these tools deal primarily or exclusively with Twitter, Deep Social is made especially for Instagram. Narrow your lists down by demographics like gender, age, language, number of followers, interests, and geography, and stay connected to millions of Instagram users to find out who is or who will be relevant to your niche or brand.
Deep Social Features:
- Freemium model
- In-depth insight into 43 million influencers and audience
Yes, the Tweetdeck that has been around almost as long as Twitter is actually quite a handy tool for searching for influencers. Keep up with certain hashtags, do some friendly stalking of your competition, or find out which tweets are retweeted with the most frequency.
You can even keep track of how many lists a potential influencer is on to determine their influence with others.
- Notification Alerts
- Monitoring Tools
- Support for Twitter lists
- Auto-Updated Lists
- Schedule Tweets
- LinkedIn column
What if you’re looking for a blogger with a big reach in your niche? In this case, you’ll probably want to use Alltop. First of all, your results are curated by human beings rather than machines, so there is usually a little extra discretion involved. This is great when you want to weed out the junk. Each day, you can take a look at the top blog posts in your niche, and if they fit, this opens the door for your to reach out to those people without sifting through pages of Google results.
- Naturally curated content (not by bots, but by humans)
- Find great articles and new influencers
Crowdfire offers both free and premium versions. The one you choose will depend on how many accounts you have. It works with both Twitter and Instagram, and the first two accounts are free. In addition to helping you find influencers, it can track how your posts impact your follower count when you Tweet.
- Finding influencers on Twitter and Instagram
- Cross Platform (Web, iOS, Android)
- Copy followers (copy follower of influencers)
- Keyword follow / nearby (follow profiles based on geolocation or keywords)
- Clean features to remove spam or irrelevant accounts
Revfluence works with YouTube and Instagram, and it’s a little different from the other tools in that it allows influencers to opt in to its database. In turn, you can search the database for the people who interest you or who may represent your niche. How does it stop just anyone from calling themselves an influencer and signing up? Each potential influencer must meet certain qualifications, and if they do, they receive a manual examination of their account(s).
One unique feature is that once the influencer has signed up and been accepted, he or she can actually look for propositions from brands and companies and approach them — so an influencer may actually come to you if you’re using the tool. Of course, it also provides more traditional features that allow you to manage your campaign.
- Uses machine learning to create “The Ultimate Influencer Database”
- Data on over 500,000 influencers based on content and demographics
- Discovery Engine: Browse by industry, niche, content or location
- Invite with a single click
- Organize with an influencer CRM
At the end of the day, it’s important to remember that these are merely influencer marketing tools and as such, they can only take you so far.
These influencer marketing platforms and tools will make your influencer marketing campaigns easier to execute. However, it is also a good idea to learn the foundations of influencer marketing so you can maximize your effectiveness while using these tools.
To have a successful influencer marketing campaign, it is important to define your goals, find the right influencers, choose the right social media networks, and track your success
What is your favorite influencer marketing platform?
Over the last few years, there has been a huge increase in the number of influencer marketing platforms. This list of influencer marketing tools is not a comprehensive list by any means. If we missed one of your favorite tools, we would love to hear from you!