It’s practically impossible for a business to operate without a social media presence in today’s market. Despite this fact, many business owners and marketing teams are missing the experience or resources to strategically manage their social media presence. More and more businesses are outsourcing their social media management to freelancers, consultants, or agencies. This shift…

Social media marketing is tough. There are plenty of roadblocks that could stop you from delivering the results you want to see. The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in…

It’s fair to say 2022 has been a busy year for social media marketers. According to McKinsey, inflation has put a dent in consumer confidence, with shoppers feeling twice as pessimistic about the economic outlook as during the pandemic. This pessimism has prompted a change in shopping behavior as consumers look to “trade down,” with…

Facebook has a whopping 2.9 billion monthly active users, with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor…

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. But it’s not necessarily true that the highest spenders will see the best results. With the average internet user having 8.5 social media accounts, marketers must invest in the right platforms and create the right content…

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. But why do you need to optimize your…

Image via Pixabay Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. Given that social media trends keep changing constantly, it is important to keep up with…

Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before. For many, Facebook, Instagram, TikTok, Pinterest, and Snapchat became the go-to source for connecting with loved ones, discovering new products, shopping, entertainment, and engaging in activism. As we head into…

Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. Religious institutions can use Youtube to reach a larger audience and…

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media.  Americans use social…