WordPress (WP) is the most efficient and well-known website builder. There is no doubt that WP is the content management system of choice of many web developers and designers. Currently, WP is supporting more than 75 million sites on the Internet, and along with that are 44,000 plugins and extensions. Because of WordPress, a lot…
By now, you’ve likely decided that your email marketing strategy needs campaign automation. After all, in 2018 great email marketing is about more than blasting your subscribers with promotional offers. And we’ve got the statistics to back that claim up: relevant emails are responsible for driving 18 times more revenue than broadcast emails. Building a…
Today we are highlighting a case study that was presented by Gatorade at our #SMSsummit event in San Francisco last year, which focuses on how brands can use native ad products within social platforms in order to create compelling customer experiences. If you are reading this blog, the chances are you understand that the internet has…
Podcasts have been around for quite some time but haven’t really taken off until the 2000s. Between iTunes, SoundCloud, and Spotify it’s pretty easy to get your hands on podcasts from a variety of industries and topics. We have compiled a list of 8 Marketing specific podcasts that you should hit the subscribe button on….
Ever since the death of the newsfeed news in January marketers have been waiting to see how paid social ads would be affected. Many hypothesized that ad prices would surge, time spent on Facebook would plummet, and the platform would cease in being a useful marketing tool. And while many of the above predictions have…
You may have just blinked. In that brief moment of time, there were likely a dozen changes that hit the world of social media, causing you to change – in big ways or small – how you go about your day-to-day. And because you wade in the social media waters every day, you know just how…
As a marketer, you may think you don’t need to go to conferences because you have already established your brand and strategy and it works for you. But, not only do conferences serve as a time to get out of the office but they can be extremely informative. It can take your already existing strategy…
With its growing shoppable features and the increase in advertising options, Instagram is becoming more and more important for brands. The platform now has over 25 million business profiles, compared to just 15 million in July of 2017. And with this rising attention and competition on Instagram comes an increasing demand for exceptional visual content. The…
It is inevitable that a portion of your subscriber list is going to lose interest and die off. That being said, how do you control the number of people that stop opening your emails? Having your subscribers stop opening your emails but stay on your list can seriously hurt your email engagement rate or mark…
Having the ability to sit down and schedule out social media posts for the week or even the month is exactly the shortcut that marketers need. Social Media scheduling tools are so valuable for that reason alone, that marketers need shortcuts in order to get their brand content out there. They need tools they can rely…
