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  • Author: Vanessa Macmillan

How to Leverage Facebook Messenger for Lead Generation

It’s no secret that chatbot and AI technology has integrated itself into almost every aspect of business. This trend is changing the way businesses do customer service, finance, operations and marketing. Many brands, big and small, have begun implementing bots into their marketing strategy to facilitate lead generation. In the recent years, Facebook Messenger has…

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A Beginner’s Guide to LinkedIn Ads

If you’re just branching out into the world of paid advertising and B2B marketing, LinkedIn ads is the way to go. With a variety of ad options, targeting methods, and tracking functions, LinkedIn ads are an effective and efficient way to market your business. However in order to see an optimal ROI, it’s important to make sure…

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Understanding Facebook Ads: How to choose a Facebook Ad Objective that’s right for your brand

Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of Facebook’s most beneficial advertising features is their objective breakdown. If…

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Understanding Facebook Ads: 7 Easy Tricks to Help You Optimize Your Facebook Ads and Save Money in the Process

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Not seeing the conversions you were hoping for with your Facebook Ads? Here are 7 easy tricks to help optimize your Facebook Ad Strategy and increase your ROI.   #1: Categorize your audience Whenever you’re starting an Ad Campaign, it’s important to remember that each individual who comes across your ad has a different relationship…

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