Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness…

It’s no secret that chatbot and AI technology has integrated itself into almost every aspect of business. This trend is changing the way businesses do customer service, finance, operations and marketing. Many brands, big and small, have begun implementing bots into their marketing strategy to facilitate lead generation. In the recent years, Facebook Messenger has…

Chatbots are becoming a reality … we all know it and marketers are starting to take advantage of the technology to interact with customers. Nothing is quite like them and it changes the way that our brands talk to target audiences. They seem to be everywhere—on every platform. They create a sense of convenience and…