Instagram Stories launched in 2016 as a response to Snapchat’s feature of disappearing content. Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. Since 2016, Instagram Stories has grown, with 500 million Instagram accounts using Instagram Stories every day. Both savvy brands…
For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…
Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report…
Omnichannel Marketing vs. Multichannel Marketing Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. This strategy…
2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion…
Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report, nearly two-thirds of marketers surveyed intend to increase their spending over the next 12…
According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketerssurveyed expect to increase their content marketing budgets in 2019 compared with 2018. Of those planning to increase their budget, the majority of marketers (about 56%) are investing more in content creation. And…
Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently…
Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing The effectiveness of influencer marketing is not…
Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and…
