Let’s face it, social media is visual media. With the growing popularity of Instagram and Pinterest, visual assets are becoming a more and more critical component of social media content. And this is with good reason, as Dr. John Medina mentions in his book, Brain Rules: “If the information is presented orally, people remember about…
Email marketing is a critical part of any digital marketing strategy. After all, data driven email marketing has the highest ROI compared to other digital marketing channels. But competition for attention in consumers’ inboxes is steep (the average consumer receives about 120 emails per day). So while it isn’t likely you’ll be moving your marketing…
By now, you’ve likely decided that your email marketing strategy needs campaign automation. After all, in 2018 great email marketing is about more than blasting your subscribers with promotional offers. And we’ve got the statistics to back that claim up: relevant emails are responsible for driving 18 times more revenue than broadcast emails. Building a…
Ever since the death of the newsfeed news in January marketers have been waiting to see how paid social ads would be affected. Many hypothesized that ad prices would surge, time spent on Facebook would plummet, and the platform would cease in being a useful marketing tool. And while many of the above predictions have…
With its growing shoppable features and the increase in advertising options, Instagram is becoming more and more important for brands. The platform now has over 25 million business profiles, compared to just 15 million in July of 2017. And with this rising attention and competition on Instagram comes an increasing demand for exceptional visual content. The…
With total revenue expected to show annual growth of 8.3%, there are a lot of good reasons to start an e-commerce store. That statistic puts the total U.S. e-commerce industry at about 652.417 million by 2022. But with a growing industry comes growing competition, and e-commerce stores must deliver an excellent experience both on-site and…
