Remember when influencer marketing was a hot new trend? Those days are long gone. Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source It’s no surprise that Influencer…

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to…

The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group, a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Tell us more about how your educational background led…

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would…

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group, an influencer marketing agency with offices with headquarters in San Francisco and staff across the country. In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking…

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. Partnering with micro-influencers became the best practice for brands hoping to get the most “bang for…

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? Because it works. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer…

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report, nearly two-thirds of marketers surveyed intend to increase their spending over the next 12…

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing The effectiveness of influencer marketing is not…

Once primarily thought of as a marketing tactic for edgy brands (think Urban Outfitters), User Generated Content (UGC) is quickly becoming a bigger and bigger piece of content marketing strategies. And this is for good reason: UGC improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is…