Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer. If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees. Employee advocacy is increasingly being seen as a key accompaniment…
For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…
As a marketer, the right online tool or app can make a world of difference. In the never-ending quest to turn my days into highly productive, low-stress ones, I’ve compiled a list of Google Chrome Extensions that can help you make your way towards achieving both. 1. Grammarly Even if you consider yourself a grammar…
Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years. One Facebook Engineering Director noted that organic reach rates for Pages could dip down to 2% on average. Ouch! This doesn’t mean it’s time to pack up…
What if I told you there was a way to reach 64% of monthly Facebook users in one place? Such a spot exists, and it’s none other than Facebook Messenger. Messaging apps now have more monthly active users than social networks, and Facebook Messenger alone has 1.2 Billion users. 18 million businesses are already active…
Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…
Marketers understand the value of video as an integral part of a marketing strategy. The reality is that video is very time consuming, and sometimes intimidating. On the bright side, there is a big selection of easy-to-learn video editing programs that won’t eat up your marketing budget. To use these tools, you don’t need any…
