A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.” It’s fair to say things have changed somewhat since then. According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. And while…
Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business…
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School. In 2018, they built first-of-kind video production solutions for YouTube’s customers. In…
Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Brendan has been named to Forbes 30 Under…
Influencer programs are a shed load of work. Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to…
SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group, an influencer marketing agency with offices with headquarters in San Francisco and staff across the country. In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking…
Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness…
Lauren Brommer is an experienced digital marketer with a passion for social media. Currently at Cisco, Lauren leads the US social media strategy where she works cross-functionally to ensure customers are met with engaging content on Cisco’s social channels, insights from social listening inform the go-to-market strategy, and the power of a live event is…
We’re gearing up for the Social Media Strategies Summit in Anaheim next month! In this interview with opening keynote speaker Melinda Byerley, serial entrepreneur and the founder of Timeshare CMO, she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation, and some common misconceptions on influencer marketing strategy….
Chances are that your business is already using Facebook as a paid social channel. According to a 2018 report on the industry, 72% of marketers use Facebook Ads, and 67% plan on increasing their use of Facebook ads over the next 12 months. The Facebook Ads Manager is a complex platform and understanding it is…
