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  • Author: Breanna Jacobs

4 awesome live video campaigns and what you can learn from them

The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…

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15 free tools to help you write killer blog posts

As a writer, the creative cup does not always runneth over with awesome blog post ideas. This is especially true if you need to come up with quality ideas on a consistent basis. Enter the web, plus many marketers struggling with this same issue, and voila! Tons of awesome tools available to help you pack a punch…

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Thought Leader Thursday: Mallorie Rosenbluth of Grubhub

For this week’s Thought Leader Thursday, we’re featuring Mallorie Rosenbluth of Grubhub – one of our most highly rated Social Media Strategies Summit speakers of 2017. Prior to Grubhub, Mallorie held positions at Wegman’s Food Markets, Likeable Media, and Baked by Melissa. She joined the Grubhub team in 2016. It’s an exciting time for the company….

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10 Employee Advocacy Tools to Increase Brand Reach and ROI

employee advocacy

Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer. If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees. Employee advocacy is increasingly being seen as a key accompaniment…

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What it’s like to be part of the BarkBox content team – An interview with SMSsummit speaker Stacie Grissom

Stacie Grissom, BarkBox

For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…

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The Brand Strategy Conference returns to Chicago, October 11-13, 2017

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Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…

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