SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group, an influencer marketing agency with offices with headquarters in San Francisco and staff across the country. In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking…
Lauren Brommer is an experienced digital marketer with a passion for social media. Currently at Cisco, Lauren leads the US social media strategy where she works cross-functionally to ensure customers are met with engaging content on Cisco’s social channels, insights from social listening inform the go-to-market strategy, and the power of a live event is…
We’re gearing up for the Social Media Strategies Summit in Anaheim next month! In this interview with opening keynote speaker Melinda Byerley, serial entrepreneur and the founder of Timeshare CMO, she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation, and some common misconceptions on influencer marketing strategy….
The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…
As a writer, the creative cup does not always runneth over with awesome blog post ideas. This is especially true if you need to come up with quality ideas on a consistent basis. Enter the web, plus many marketers struggling with this same issue, and voila! Tons of awesome tools available to help you pack a punch…
For this week’s Thought Leader Thursday, we’re featuring Mallorie Rosenbluth of Grubhub – one of our most highly rated Social Media Strategies Summit speakers of 2017. Prior to Grubhub, Mallorie held positions at Wegman’s Food Markets, Likeable Media, and Baked by Melissa. She joined the Grubhub team in 2016. It’s an exciting time for the company….
Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer. If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees. Employee advocacy is increasingly being seen as a key accompaniment…
For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…
As a marketer, the right online tool or app can make a world of difference. In the never-ending quest to turn my days into highly productive, low-stress ones, I’ve compiled a list of Google Chrome Extensions that can help you make your way towards achieving both. 1. Grammarly Even if you consider yourself a grammar…
Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years. One Facebook Engineering Director noted that organic reach rates for Pages could dip down to 2% on average. Ouch! This doesn’t mean it’s time to pack up…
