Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. Having launched Instagram Stories and IG Live in 2016, the platform (and its users) are embracing ephemeral and long-form videos. If you don’t currently have a video strategy on…
Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes, the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. As of the first quarter…
User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. According to TINT, three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves. Meanwhile, 93% of marketers agree that consumers are more…
YouTube’s vast reach and credibility make it a valuable resource in the world of government on social media. The video platform has over two billion monthly active users, with over three-fifths of American users visiting the site daily. Moreover, nine in 10 users agree that YouTube provides trustworthy recommendations and information. Creating video content requires…
Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for…
Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Things become a lot more complex when the “product” being promoted is a school or college….
LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn?…
Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Either way, you must leverage tools and workflows to ensure maximum…
Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format. This data poses a few challenges for higher education marketers. How do you engage students who are spending less time on campus? And how do you reduce “melt,” whereby students…
Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get…
