Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications. At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview…

Social listening is the popular new kid on the block, at least in higher education. Sixty-five percent of campuses are using social media to listen and monitor public sentiment, and 39 percent have social listening software, according to the Hootsuite 2017 Social Campus Report. In tech, intense hype (and inflated expectations) is often followed by…

If you know a college aged millennial the chances are they have student loans. According to Student Loan Hero, the average millennial owes about $37,000 in student loans. If you add up the entire amount owed by student borrowers, it equals $1.45 TRILLION, which is $620 billion more than total credit card debt in the U.S….

Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…