Earlier this year I traveled across Thailand for an entire month, scuba diving, yachting, fine dining – all without paying a dollar out of pocket. As a group of micro influencers with a following geared towards travel, we often looked like a mobile film crew: constantly creating content for these fantastic companies we felt fortunate…
Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer. If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees. Employee advocacy is increasingly being seen as a key accompaniment…
For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…
As a marketer, the right online tool or app can make a world of difference. In the never-ending quest to turn my days into highly productive, low-stress ones, I’ve compiled a list of Google Chrome Extensions that can help you make your way towards achieving both. 1. Grammarly Even if you consider yourself a grammar…
