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10 Employee Advocacy Tools to Increase Brand Reach and ROI

employee advocacy

Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer. If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees. Employee advocacy is increasingly being seen as a key accompaniment…

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What it’s like to be part of the BarkBox content team – An interview with SMSsummit speaker Stacie Grissom

Stacie Grissom, BarkBox

For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…

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