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- Date: October 23, 2017
What Social Listening Can’t Tell You
Social listening is the popular new kid on the block, at least in higher education. Sixty-five percent of campuses are using social media to listen and monitor public sentiment, and 39 percent have social listening software, according to the Hootsuite 2017 Social Campus Report. In tech, intense hype (and inflated expectations) is often followed by…