Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently…

Last updated: 2-20-2020 Traditionally, Valentine’s Day has offered a chance for brands to connect with their customers and share in the spirit of love, generosity, and overall appreciation with creative Valentine’s day campaigns. But the public sentiment around Valentine’s Day is shifting and expanding. According to the National Retail Federation, while Valentine’s Day-related spending is…