Over four-fifths of marketers who run influencer campaigns believe working with influencers is an effective way to achieve their marketing goals, according to research from the Influencer Marketing Hub (IMH). But there are no guarantees in marketing. Running a successful influencer marketing program is difficult, so it’s vital you use the right tools to find…

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently…

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It…