Local, federal, and national governments on social media have a tough job. They need to educate their audiences, build trust, communicate essential information, and respond to complaints and queries. When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center, seven in ten Americans use the platform,…

TikTok might not be the first channel that springs to mind regarding government social media. The video platform’s most popular content categories include topics like entertainment, dance, and pranks – not necessarily the sort of thing you’d expect a government agency to be posting. There are lots of other social platforms, and you likely don’t…

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just…

In a world where we can reach audiences with highly sophisticated and targeted campaigns via any number of channels, we often overlook the simplicity of the text message. After all, the very first SMS message was sent way back in 1992. Over one-fifth of the U.S. population wasn’t even born then! Yet peer-to-peer texting –…

Government agencies can leverage social media to share (sometimes critically) important information with their communities. With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in…

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. People want to hear from their…

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. These trends, likely to…