Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. Port of Seattle’s influencer program started with just a handful of bloggers attending the…
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. But often, especially in the world of public sector marketing, they’re more about reiterating and reinforcing messages that people are already familiar with — persuading us to adopt actions or behaviors we already know are the right thing to…
Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Either way, you must leverage tools and workflows to ensure maximum…
Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. But it also presents challenges — not least how to grow your following from scratch. As with anything in the world of social media for government, it’s essential to have a…
Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to…
A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are Why you’re talking to them How you talk to them What content should you create Which channels to share it through Social media for government should form an integral part of any agency’s communications strategy, with 82%…
One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Matt Hamada, Digital Engagement Manager for the City of…
Local, federal, and national governments on social media have a tough job. They need to educate their audiences, build trust, communicate essential information, and respond to complaints and queries. When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center, seven in ten Americans use the platform,…
Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see…
TikTok might not be the first channel that springs to mind regarding government social media. The video platform’s most popular content categories include topics like entertainment, dance, and pranks – not necessarily the sort of thing you’d expect a government agency to be posting. There are lots of other social platforms, and you likely don’t…
