Marketers talk a lot about strategy and how to implement it for social media marketing. The right tools can make all the difference. Here is a list of the top 50 tools to help you manage, deliver and optimize your social media marketing strategies.
Agora Pulse is one of the most affordable tools if you are a large company. They are built for agencies and team to work collaborative on content and publishing.
If you are looking to integrate more video into your social media strategy then Animoto is a great tool for you to use. The tool can produce short marketing videos and slideshows of photos. You set the song and style, customize the content, and get a shareable link.
Audiense helps your organization identify relevant audiences, discover actionable insights and inform your strategies to grow your business.
Linking back to your content and your website is the foundation of marketing. Bitly makes it easy to shorten your links and redirect traffic to the original longer web address. It also keeps track of how many people are clicking.
Brand24 monitors mentions online to help improve customer satisfaction and drive sales. See who is talking about your organization and what they are saying.
Brandify is the tool focused on local reach. They connect global businesses with local areas asing a location service. This tool sets the benchmark for quality listings management, support and network reach.
Buffer is a great social media content scheduling tool. It keeps track of all your social posts on each platform and automatically publishes the content. They also just rolled out the Instagram publish feature—very exciting!
Buzzsumo is a great tool for analyzing your own content and the content of your competitors. Research the most popular content online and get ideas to help your content perform better.
If you aren’t the best graphic designer then Canva is a great tool for you. It sets up easy to follow guidelines for images with specific social media sizing and content inspiration. They also offer a sharing option for you to collaborate on design with your team and set brand guidelines.
Coschedule (an #SMSsummit favorite) is a social media scheduling calendar that lets your organization collaborate, create a consistent to-do list, and see your best performing content.
Crowdbooster is a tool for all your crowdfunding needs. The platform manages your Twitter campaigns, tracks your influencers, and shows your current backers.
Digimind (an #SMSsummit exhibitor) is a great tool for listening, engaging, analyzing, and reporting on all of your social media marketing campaigns. It is the ultimate tool for social media analytics and ROI. They also have an awesome Resource Library with free tools and best practices to improve your social media intelligence.
Everypost makes it easy to curate visual content from a variety of sources, customize and schedule posts, and take greater control over your social pages. This all-in-one publishing tool is the simplest and most convenient way to share multimedia content across multiple social platforms like Facebook, Twitter, Linkedin, and Tumblr.
Feedly is a great tool to keep track of the research topics that matter most to your organization. Monitor your blog, your trusted news sources, your keywords, and your company content all in one dashboard.
Followerwonk is a Twitter-specific tool that lets organizations analyze their analytics, bio, and content. See who your followers are, where they come from, what they are interested in, and when they are active.
Friends + Me
Friends + Me is a tool that lets you share your content anywhere at any time. The platform has integrated with Instagram to let your team share without getting the notifications to your phone. The tool offers draft versions of content, publishing tools, a browser extension, and bulk scheduling.
This spelling and grammar tool is great if you write often. Grammarly will highlight words within your content and give you a suggested change or correction. They have a browser extension along with a desktop app that makes sure that your writing is clean before you publish.
If you use Instagram a lot and are on your computer and wish you could schedule from the web then Grum is your solution. The tool allows you to edit, caption, and post your Instagram content, all from your desktop computer.
If your organization manages several Facebook Groups, Grytics is the best tool to use. The tool specializes in only Facebook Group analytics and member insights.
Hootsuite is a social media scheduling tool that organizes all of your content in one place. The platform lets you schedule content for the best engagement time for your audience, track and prove your social ROI, and monitor your hashtags and keywords performance.
Hubspot is a CRM, social media scheduling platform, and email marketing machine. The tool allows your marketing efforts and your sales team to run parallel to each other all on one platform.
This tool is the BEST free tool to keep track of all your apps and devices. IFTTT lets you post your photos to one platform but share it on all of them. Their slogan is, “Post your photo anywhere and see it everywhere.“
Lithium (an #SMSsummit Chicago exhibitor) manages your social media and online presence. The tool displays your campaigns, content, responses, and analytics all in one dashboard.
A lot of social media posts have design and MavSocial is the tool to manage your visual content posts. The tool has a content calendar, monitor tool, free and searchable photos, and built-in analytics.
Meet Edgar is a social media scheduling tool that can recycle your old content. If your organization doesn’t have a lot of content but wants to be consistent on social media, this tool will work wonders for you!
Narrow works by interacting with Twitter users that are talking about subjects relevant to the audience your organization wants to attract.
nTuitive.Social allows your organization to connect over 20 different platforms to one dashboard. The tool automates your social interactions, analyzes your follower growth, and tracks your goals.
Oktopost is a great B2B tool. Oktopost helps you manage content and measure the true business value of your social media marketing. It helps organizations publish, measure, curate, collaborate and manage.
If you have a lot of visitors to your site that isn’t converting, then use OptinMonster. The tool specializes in lead generation and how to turn your visitors into subscribers.
Post Planner is a Facebook and Twitter tool that allows marketers to find the best content for your audience. The tool offers recommended feeds on your best performing content and allows your organization to discover new hashtags, keywords, and followers.
Quuu is the number one source for content suggestions and the only place where each and every post has been hand-reviewed in-house.
Qwaya is a great tool to track your Facebook and Instagram Ad spending. The tool is a Facebook ad partner so they have some great insights on how your ads can perform more effectively.
Rival IQ lets your organization customize, schedule, and export reports that give you key metrics to drive engagement and justify your social media campaigns.
Sendible is the perfect tool for agencies that are managing multiple social media accounts. The tool is designed for teams who have multiple clients and need to analyze all of the necessary data in one place.
Use Socedo if you want to break into the AI workspace. Socedo focuses on building the right audience on social and how to effectively engage with them.
SocialOomph is a scheduling platform that connects all of your social media accounts in one place. They have all of the platforms and I really mean all of them.
SocialBakers focus on your audience and how your organization can engage and gain more reach. They analyze performance on social media and create and publish content that will nurture your audience.
Social Clout is an analytics and monitoring tool. They have a tool that helps your social media monitoring efforts convert into leads.
Social Drift is an Instagram–specific tool that focuses on how to grow your followers organically. The tool has an automated feature that makes it easy for marketers to target new audiences, new clients, and new likes.
If you are a publisher or media company then this tool is a must-have for you! Social Flow publishes and monetizes your content. They have a unique publishing algorithm that boasts better results with less effort—music to marketer’s ears.
Sprout Social is a social media management software that monitors and analyzes all of your social media platforms. They integrate with all of the top platforms and are able to collect and analyze your engagement trends, conversion rates, and so much more! They also have a social CRM tool that lets you follow up with your followers on a whole new level.
Storyheap focuses on two social media platforms—Instagram and Snapchat. The tool helps you analyze and track influencers that are most important to your organization. They also have a story studio option that allows you to edit and enhance your stories on both platforms before publishing.
Tailwind focuses on two social media platforms, Pinterest and Instagram. Discover content, schedule posts, monitor conversations, amplify reach, and analyze results.
Tweepi focuses on Twitter and how you can use AI to engage and find the correct audience for your organization. See how you can gain followers quickly and keep them.
Having a strong user-generated content strategy is something a lot of marketers strive for and Tagboard is a great start to have your customers tell your story. Quickly transform real-time content from the world’s top social media channels into impactful displays for your live broadcast, venue screens, web, and mobile platforms.
If your organization is most active on Twitter, then TweetDeck is a great option. The tool’s dashboard displays your brand’s mentions, your feed, and your direct messages all in one screen.
If you use a lot of stock photos—Unsplash is a great place to look. They have a directory of free photos that has everything you need.
Storytelling is a key challenge for a lot of marketers but Visage makes it easy for your entire organization to pitch in. Their unique templates apply and enforce your brand style across all social media platforms and all content.
Word Swag is a tool that allows you to add text on top of your photos. They have custom fonts and an entire library of caption inspiration.
Yotpo is a tool that focuses on user generated content and allows for your organization to easily share customer reviews and photos to boost your conversion rate and brand trust.
Wave.Video is an online video maker that empowers people to create engaging marketing videos in a matter of minutes. Users can choose a video from the built-in 2.5 million stock library of photos and videos or upload their own visuals, add text and logo to it, pick music – and the video is created! It’s so easy to use that users call it ‘Canva for video’.
Now that you know the top tools for social media marketers. Let us know below in the comments what tools you use! Join us April 24-26th at Social Media Strategies Summit, Chicago. If you liked this tool list and want to see more, subscribe to our newsletter and receive our new blog posts straight to your inbox once a week!