The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion.

As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts.

Fast-forward to today and opinions have shifted dramatically, with McKinsey research revealing that 78% of organizations are now using some kind of AI tools and 71% are leveraging the power of generative AI.

Image source

However, adopting a new AI tool is rarely an overnight success, with 69% of marketers saying it took their organization 6+ months to implement AI or ML. Choose the wrong tool, and you’ve potentially wasted a ton of time and money.

To help you out, we’ve rounded up 29 of the top AI tools you can use right now and divided them across 10 common marketing-related use cases:

• Conversational AI
• Social media management
• Copywriting
• Copy editing
• Email marketing
• Image creation
• Audio and video creation
• SEO
• Planning and analysis
• Localization

Let’s get into it…

Best AI Marketing Tools: Comparison Table

Best Conversational AI Tools

These tools are the all-rounders of the AI marketing world, capable of performing in-depth research, analyzing large quantities of data, generating copy, and more – all based on nothing more than a simple text-based prompt. Their versatility makes them an obvious choice for brands and marketers looking to invest in their first AI solution.

1. ChatGPT

💰 Priced from: Free

🏆 Best for: Chat-based generative AI and data analysis

⭐ Reviews: 4.7/5 – G2 | 4.5/5 – Capterra | 9.2/10 – TrustRadius

First up is the tool that kick-started the AI copywriting gold rush: ChatGPT.

The free tool uses a dialogue-based format, making it possible for the AI to ask (and answer) multiple follow-up questions and even admit to its own mistakes.

ChatGPT can help with a vast range of copywriting tasks; it’s even capable of mimicking the style of your favorite writer. However, it’s not infallible: AI sometimes produces incorrect but plausible-sounding answers. And the way you phrase your questions can result in radically different responses.

2. ChatFlash

💰 Priced from: Free

🏆 Best for: Conversational AI with built-in SEO tools

⭐ Reviews: 4.7/5 – G2 | 4.8/5 – Capterra

ChatFlash is a generative AI tool that uses a chat-based interface to create text content.

You’re probably thinking: sounds exactly like ChatGPT. However, neuroflash – the team behind ChatFlash – says there are some pretty compelling differences between the two platforms. For instance, ChatFlash features built-in SEO and a plagiarism checker. And it’s also capable of generating images, formatting text, exporting documents, and more.

Users can choose the role they want ChatFlash to perform as their conversational partner based on several “personalities” – including writing coach, advertiser, influencer, and SEO consultant. They can even create their own personality catered to your organization’s specific needs.

ChatFlash’s free plan allows you to generate 2,000 words per month. If you need more, you’ll need to upgrade to one of the paid subscriptions, which start at €30 per month.

3. Google Gemini

💰 Priced from: Free

🏆 Best for: Conversational AI for Google Workspace users

⭐ Reviews: 4.4/5 – G2 | 4.7/5 – Capterra | 8.3/10 – TrustRadius

Google Gemini – formerly known as Bard – is essentially Google’s alternative to ChatGPT, capable of answering questions, crafting content based on user prompts, and writing code. However, rather than leveraging the GPT language model (like ChatGPT, Bing Chat, and various other tools), Google opted to use its own models: LaMDA and PaLM 2.

As with any generative AI platform, Bard isn’t infallible. Google currently describes it as “experimental” and advises users to double-check information included in responses.

So, where does that information come from? Well, unlike the early versions of ChatGPT, it’s all sourced directly from the internet, meaning it’s up to date. Although Bard strives to create original content, it cites pages from which it quotes at length and links directly to the source of any images used in its responses.

4. Microsoft Copilot

💰 Priced from: $30 per user per month

🏆 Best for: Conversational AI for Microsoft 365 users

⭐ Reviews: 4.4/5 – G2 | 4.6/5 – Capterra | 8.8/10 – TrustRadius

Copilot is Microsoft’s artificial intelligence assistant feature for Microsoft 365 applications and services.

Microsoft stresses that it’s “more than OpenAI’s ChatGPT embedded into Microsoft 365.” Rather, it combines large language models (including the latest GPT) with Microsoft 365 apps and the user’s business data through the Microsoft Graph, enabling Copilot to generate more accurate, helpful, and contextual responses.

The tool is integrated into all the Microsoft 365 apps you know, including Excel, Outlook, PowerPoint, and Word. It can work across multiple apps, such as transforming a Word document into a PowerPoint presentation. And as it learns about new platforms and processes, CoPilot will be able to handle ever-more complex tasks and queries.

Best AI Social Media Management Tools

From planning and scheduling posts to identifying audience insights, social media management takes a ton of time – but there are plenty of AI tools that can lighten the load! Here are our favs…

5. FeedHive

💰 Priced from: $19 per month

🏆 Best for: Predicting and optimizing social media content performance

⭐ Reviews: 4.6/5 – G2 | 4.9/5 – Capterra

FeedHive helps marketers create, schedule, and publish social media content at scale. The platform’s writing assistant shares ideas for social posts, while the AI model is trained to write social-friendly content on autopilot.

But it’s not just about creating content – FeedHive’s AI tools also share suggestions on how to increase the reach of your posts, including an interesting performance forecasting feature that uses AI to predict how your content will do.

6. Buffer

💰 Priced from: Free for up to three channels

🏆 Best for: Generating platform-specific social posts

⭐ Reviews: 4.3/5 – G2 | 4.5/5 – Capterra | 8.3/10 – TrustRadius

Stuck for content ideas? Don’t have time to write high-quality, platform-specific posts? Buffer’s AI assistant is here to help.

The tool can share AI-generated content ideas, translate individual posts into multiple formats and styles, and craft optimized posts for LinkedIn, Threads, X/Twitter, Instagram, Bluesky, and more. Plus you can adjust a post’s tone, length, style, or structure in a single click.

The AI assistant is available on all Buffer plans – yep, even the free one – and you can even try their free AI-powered social media post generator without creating a Buffer account.

7. ContentStudio

💰 Priced from: $19 per month

🏆 Best for: Creating on-brand social posts

⭐ Reviews: 4.6/5 – G2 | 4.7/5 – Capterra

ContentStudio is a fantastic fit for brands that need to keep close control over content style and tone of voice.

Use the AI Content Library feature to create your own brand profile based on your website, socials, documents, and other brand assets – then use it to educate ContentStudio’s AI agents on how you communicate. You can also customize the style, tone, language, and target platforms of AI-generated content.

ContentStudio also features an AI content assistant to help you write social posts, generate images, add captions, and research trending hashtags.

Best AI Copywriting Tools

Most brands need a ton of marketing copy for social media posts, blogs, landing pages, product descriptions, and more. You can either write it all yourself, or save a ton of time by getting an AI tool to help. Just be sure to review the tool’s output before hitting “publish.”

8. Copy.ai

💰 Priced from: Free

🏆 Best for: Low-cost AI-powered copywriting

⭐ Reviews: 4.7/5 – G2 | 4.4/5 – Capterra

Copy.ai is an AI copywriting tool offering dozens of templates and solutions to streamline content production, covering everything from blogs to sales copy to social media posts. Top features include a social media AI content generator, which uses contextual cues and tone-of-voice prompts to produce editable copy tailored to individual social platforms.

Over 17 million professionals and teams already use Copy.ai, including big names like eBay, Microsoft, and Nestle. But it’s just as suitable for smaller teams and even individual marketers, with a free one-seat product tier that allows users to generate up to 2,000 words of copy per month. It also includes a free seven-day trial of Copy.ai’s Pro tier.

9. Jasper

💰 Priced from: $69 per seat per month

🏆 Best for: AI-powered copy and image generation

⭐ Reviews: 4.7/5 – G2 | 4.8/5 – Capterra | 8.9/10 – TrustRadius

Jasper is an AI writing tool that helps marketers create original content faster. Over 70,000+ leading brands, agencies, and content creators use its tools, including Airbnb, Google, IBM, and Zillow.

Like other AI writing tools, Jasper has various applications, from social media posts to advertising copy to emails. It can even use descriptive prompts to create art or imagery at high resolutions and with no watermarks.

The platform offers an entry-level plan for individuals and small teams, priced from $69 monthly. Jasper also offers a free seven-day trial.

10. Cohere Generate

💰 Priced from: $0.0375 for 1M tokens

🏆 Best for: Generating written content for advanced business use cases

⭐ Reviews: 4.3/5 – Capterra

Cohere Generate is an AI text-generation tool based on state-of-the-art, accurate language models. The platform supports specific business-related tasks, such as creating unique copy for emails, landing pages, and product descriptions at scale.

For instance, users can instruct it to generate ad copy examples for a specific product or service based on the attention – interest – desire – action framework or write a blog post based on nothing more than a topic and a prompt. Or an e-commerce business can command it to produce unique, on-brand product descriptions for thousands of SKUs.

Best AI Copy Editing Tools

As well as generating copy from scratch, AI tools can help improve human-generated copy by weeding out grammatical errors, cutting down on unnecessary words, and generally punching up your content.

11. Grammarly

💰 Priced from: Free

🏆 Best for: AI-powered copy editing

⭐ Reviews: 4.7/5 – G2 | 4.7/5 – Capterra | 9.1/10 – TrustRadius

Grammarly is one of the best-known AI writing tools. Unlike platforms like Copy.ai and Jasper, Grammarly doesn’t write the content for you. Instead, it uses a combination of AI, machine learning, and human expertise to correct issues with your copy, polish tough-to-read sentences, and help your team write with a unified tone of voice.

The tool integrates with over 500,000 apps and websites, allowing you to access writing tips wherever you need them – from your Gmail inbox to your social media accounts. It also offers advanced writing support within Google Docs.

Grammarly is free for individuals, offering basic writing suggestions and tone detection. Upgrade to its Premium or Business plans for more advanced functionality, including complete sentence rewrites and tone suggestions.

12. InstaText

💰 Priced from: €24.99 per month

🏆 Best for: Enhancing English-language content written by non-native speakers

⭐ Reviews: 4.3/5 – G2

InstaText is an AI-powered writing assistant and editing tool that helps writers create more readable and easily understandable copy.

The platform is designed to help users write like native speakers, regardless of their writing abilities. It uses AI and language technologies to improve the standard of English writing automatically and provides recommendations and ideas on how users can improve their content.

Users can access the copy-and-paste InstaText editor within their browser or install the browser extension to use it in Google Docs, Gmail, and various other apps.

Individual users can choose InstaText’s entry-level package to access grammar, punctuation, spelling tips, and more complex guidance on styling, word choice, and more.

Best AI Email Marketing Tools

Email sees one of the highest returns of any marketing channel, contributing on average $10 – $36 for every $1 spent. Don’t have the bandwidth to run your entire email program? These AI tools can handle a lot of the heavy lifting…

13. Promo.ai

💰 Priced from: Free

🏆 Best for: Email newsletter creation for Shopify stores

⭐ Reviews: None available 🤷

Promo.ai is an AI tool that turns your content assets into engaging email newsletters. The caveat is that you need to be a Shopify user.

This user-friendly solution enables marketers to focus on creating content, from blogs to product pages to sales pages. Promo.ai then tracks your top-performing content, selects the most appropriate and engaging assets, and uses them to generate newsletters at a frequency that works for you.

All the platform’s email templates, created by its in-house design team, can be supplemented with your logo, colors, and imagery.

Promo.ai’s free product tier allows users to design and download newsletters, but you’ll need to upgrade to a paid level – priced from $2.50 per month – to send them to your email marketing list.

14. SmartWriter

💰 Priced from: $59 per month

🏆 Best for: Writing personalized cold email copy

⭐ Reviews: 4/5 – G2

SmartWriter is an AI writing tool that helps marketers craft personalized cold emails at scale. That’s extremely valuable, with research revealing that:

• Emails with personalized subject lines are 26% more likely to be opened.
• Marketers have seen a 760% increase in email revenue from segmented campaigns.

The platform offers various use cases, including LinkedIn outreach, lead enrichment, and SEO backlink outreach. The link-building feature leverages an AI engine to read your latest blog post, figure out the context and use it to craft a personalized backlink request email.

SmartWriter’s entry-level tier offers complete access to all the platform’s AI tools, including its AI email generator.

Best AI Imagery Tools

Once upon a time, creating custom visual assets required at least some level of graphic design expertise. Now, you can generate images in seconds using text-based prompts. Make it happen with these AI imagery tools…

15. DALL·E 3

💰 Priced from: Free

🏆 Best for: Affordable AI-powered image creation

⭐ Reviews: 4.4/5 – Capterra

DALL·E 3 (and its predecessors) is an AI system capable of transforming natural language descriptions into imagery and art. It was created by OpenAI, the people who also brought us ChatGPT.

The original DALL·E launched in January 2021 and was followed a year later by DALL·E 2, which produced more realistic results with four times the resolution. DALL·E 3 is a further iteration – OpenAI says it makes notable improvements over DALL·E 2, even when given the same prompt.

16. Stable Diffusion

💰 Priced from: Free

🏆 Best for: Personalized text-to-image content creation

⭐ Reviews: 4.3/5 – G2

Stable Diffusion is an AI text-to-image generator that creates photo-realistic imagery from any text input. In other words, it’s a lot like DALL·E.

However, whereas DALL·E is only available through OpenAI or its API, Stable Diffusion is based on multiple open-source models. Practically speaking, you can download the latest version to your device and feed it with your own data, helping you personalize the results to your specific needs.

Despite the differences between the two platforms, Stable Diffusion shares many of DALL·E’s flaws, including struggles with generating legible text:

Image source

But like DALL·E, it currently offers a generous free plan and produces results in just a few seconds, so it’s helpful if you need to create bespoke imagery in a hurry.

17. Designs.ai

💰 Priced from: $29 per month

🏆 Best for: Creating any visual content assets

⭐ Reviews: None available 🤷

Think of Designs.ai as the Swiss army knife of generative AI tools capable of creating various content types in minutes.

Want to design your own logo? The platform helps you build a complete brand identity kit based on over 10,000 icons, export your logo in multiple formats, and create your own style guidelines and brand narrative. Or, if you’re looking for a natural-sounding voiceover for your new video, you can use the tool’s built-in text-to-speech creator featuring 50+ natural-sounding voices and over a dozen languages.

And that’s just for starters because Designs.ai can also handle videos, mockups, banners, text, and more.

If that all sounds overwhelming, fear not: the platform also offers a suite of assistive tools – including a graphics-maker and color-matcher – to guide you on the creative journey.

Best AI Video and Audio Tools

Did you know that one in four marketers who don’t use video say they lack time to capture video content? With that in mind, it’s easy to understand the popularity of AI-powered video generation tools (plus their audio equivalents for creating video soundtracks and voiceovers).

18.    Synthesia

💰 Priced from: $29 per month

🏆 Best for: User-friendly text-to-video generation

⭐ Reviews: 4.7/5 – G2 | 4.6/5 – Capterra | 8.6/10 – TrustRadius

Synthesia is a synthetic media generation platform for creating AI-generated video content. It claims to be the world’s #1-rated AI video creation platform, used by 50,000+ teams to create videos at scale while saving up to 80% of their time and budget.

Customers can transform textual scripts into high-quality videos presented by AI avatars and voiceovers, with support for more than 140 languages. Marketers can share videos on social media, download them, or embed them on websites.

The platform even provides dozens of pre-made templates, allowing users to create impactful video content in minutes.

19. AudioCraft

💰 Priced from: Free

🏆 Best for: Generating music, environmental sounds, and sound effects

⭐ Reviews: None available 🤷

What ChatGPT does for written content, and DALL·E does for imagery, AudioCraft does for – you guessed it – audio and music. Created by Meta, the tool combines three models and can generate music, environmental sounds, and sound effects (like a dog barking or footsteps on a wooden floor).

Meta describes AudioCraft as “a new type of instrument – just like synthesizers when they first appeared” and says it’s designed for musicians and sound designers.

However, it’s aware of the marketing benefits of a generative audio platform, describing a scenario in which a small business owner uses AudioCraft to add a unique soundtrack to their latest Instagram video ad.

20. Lumen5

💰 Priced from: $30 per month

🏆 Best for: Transforming written content assets into AI-generated videos

⭐ Reviews: 4.5/5 – G2 | 4.6/5 – Capterra

Lumen5 is an AI-powered video generation platform that allows anyone to craft high-quality video content in minutes without requiring technical skills. With its intuitive drag-and-drop editor and customizable templates, Lumen5 says it makes the video creation process simpler than building a slide deck.

One of the platform’s most exciting features is its ability to repurpose existing assets into polished, marketing-friendly content, such as transforming blog posts into videos or cutting and slicing video meetings into engaging clips.

Hundreds of thousands of businesses across a wide range of industries – including big names like Cisco, KPMG, and Salesforce – have used the tool to create more than 10 million videos.

21. Murf

💰 Priced from: Free

🏆 Best for: Adding AI-generated voiceovers to podcasts and videos

⭐ Reviews: 4.7/5 – G2

You’ve used an AI-powered video creation platform like Rephrase or Synthesia to produce your latest product explainer video ad and Meta’s AudioCraft to generate a unique soundtrack. But what about adding a voiceover?

That’s where Murf comes in. It’s an AI voice generator that lets you create studio-quality, lifelike voiceovers for presentations, podcasts, videos, and more in minutes.

Users can control how their voiceover sounds by adding pauses, tweaking the pitch, and increasing or decreasing the speed. Upload your own imagery or videos, add music, and then sync it up with one of the platform’s 120+ AI voices, capable of “speaking” in more than 20 languages.

Best AI SEO Tools

Despite Google’s continued focus on paid ads and AI results, organic search remains the highest source of conversions for B2C brands. Of course, effective SEO requires serious long-term investment – but these tools can help…

22. Surfer SEO

💰 Priced from: $99 per month

🏆 Best for: AI-supported content optimization

⭐ Reviews: 4.8/5 – G2 | 4.9/5 – Capterra | 8.3/10 – TrustRadius

Surfer SEO is an AI copywriting tool that lets users create AI-generated article outlines in seconds by simply choosing a target keyword and choosing from a wide selection of relevant headings and paragraphs.

One of its best writing features is the built-in content editor, which gives writers real-time optimization feedback on their copy. Scrolling through the list of auto-generated NLP keywords lets you quickly identify terms and topic areas you’ve missed and understand how your content stacks up against the competition.

Surfer integrates with various writing platforms, including Google Docs, Jasper, and WordPress.

The tool’s entry-level plan – designed for small business owners, bloggers, and hobbyists – lets users create and optimize up to 30 articles a month.

23. Writesonic

💰 Priced from: $49 per month

🏆 Best for: Tracking brand mentions across conversational AI platforms

⭐ Reviews: 4.7/5 – G2 | 4.8/5 – Capterra

Writesonic offers a whole suite of AI-powered search engine optimization tools.

One of the most interesting features is the AI visibility tracker, which monitors brand mentions across conversational AI tools like ChatGPT and Claude – perfect for tracking citations, rankings, and sentiment.

Beyond this, the Writesonic AI can help you automatically fix technical SEO issues, produce content strategies in just a few clicks, and audit your existing website content to identify areas for improvement.

24. Keyword Insights

💰 Priced from: $58 per month

🏆 Best for: SEO-friendly AI content creation

⭐ Reviews: 4.9/5 – G2

Keyword Insights helps users discover relevant keyword opportunities within their niche and identify the specific content types and themes their audience wants to read.

It features two built-in AI writing tools – one that speeds up the process of researching, writing, and optimizing content, and another that researches topic areas in real time and uses the data to craft accurate, unique content.

The platform also goes beyond the SERP by pulling data from sources like Quora and Reddit, which is super helpful for identifying frequently asked questions.

Best AI Planning and Analysis Tools

Just a couple years ago, strategic activities like competitor analysis and content strategy research could take hours or even days of intensive human effort. But today, AI can streamline the whole process, making for substantial time savings.

25. MarketMuse

💰 Priced from: Free

🏆 Best for: Content strategy planning

⭐ Reviews: 4.6/5 – G2 | 4.6/5 – Capterra | 7.1/10 – TrustRadius

MarketMuse is an AI content planning tool that helps marketers make data-backed content strategy and optimization decisions. The platform includes topic cluster and analysis features that highlight the subjects and themes you should discuss, their value to your organization, and how difficult it will be to rank for your target terms.

Having identified topics and specific keywords, MarketMuse enables you to create detailed content briefs that incorporate article structure, user questions, and relevant links to include. It also offers real-time feedback on writing quality, ensuring you only publish high-quality, well-optimized content.

26. Browse AI

💰 Priced from: Free

🏆 Best for: Gathering competitive intelligence

⭐ Reviews: 4.8/5 – G2 | 4.5/5 – Capterra

Browse AI is slightly different from the other tools on this list. Rather than directly supporting the writing process, it helps you gather intelligence on your biggest competitors, allowing you to monitor products, trends, and new developments in your industry – without doing all the leg work yourself.

Users can train a Browse AI bot to examine a particular website for a specific type of data, then add it to a spreadsheet for your analyzing pleasure. For instance, you might ask the platform to extract information on job listings from LinkedIn, gather search results for plugins on WordPress.org, or download Amazon US search results.

Users can access 50 credits per month free of charge for life. Each credit allows you to extract ten rows of data from a page or capture a screenshot. If you need more credits, sign up for a paid monthly plan priced from $48.

Best AI Localization Tools

Got audiences in multiple regions or countries? In that case, you need some way of localizing your content. Once again, AI has the answer…

27. DeepL

💰 Priced from: Free

🏆 Best for: Affordable AI-powered translation

⭐ Reviews: 4.6/5 – G2 | 4.7/5 – Capterra | 8.8/10 – TrustRadius

Do you create content in multiple languages? DeepL could be the AI tool of your dreams.

The platform describes itself as the “world’s most accurate translator.” Rather than translating chunks of text word-for-word, it aims to convey the real meaning of translated sentences and passages – even dealing with challenging issues like industry-specific jargon.

External translators compared the quality of DeepL’s translations to the likes of Google and Amazon, rating it as over 3X more accurate than its nearest competitors.

DeepL offers a free plan that allows users to carry out one non-editable file translation a month. Alternatively, you can try its Starter and Advanced plans free of charge for 30 days.

28. Lokalise

💰 Priced from: Free

🏆 Best for: Fully automated translation workflows

⭐ Reviews: 4.7/5 – G2 | 4.8/5 – Capterra

Lokalise generates AI-powered translations in minutes, with a claimed 80% accuracy rate – and up to 80% cheaper than working with a human linguist. The platform evaluates multiple translation engines (like DeepL, Google Translate, and Claude) then chooses the best option for your content type and language pairing.

But Lokalise isn’t just a translation tool. You can also use it to build localization workflows based on pre-written code-free templates, allowing you to automatically translate copy into multiple languages as soon as it gets uploaded to your content management system, then assign it for review.

29. Taia

💰 Priced from: €0.002 per word

🏆 Best for: Accurate translation of business-critical assets

⭐ Reviews: None available 🤷

Unlike DeepL and Lokalise, Taia combines AI and human-powered translation services for accuracy, affordability, and speed. Customers can choose from fully human-powered, AI-assisted, or fully automated translation, depending on their budget, desired turnaround time, and required level of precision.

Taia translates in more than 97 different languages and 160+ language pairs and supports 70+ file formats.

Featured image by Freepik.

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