The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion.
As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts.
Fast-forward to today, and opinions have shifted. Organizations are now using AI and machine learning (ML) software to streamline or improve marketing actions, from email to data analysis to content writing.
Image sourceBut adopting a new AI tool is rarely an overnight success, with 69% of marketers saying it took their organization 6+ months to implement AI or ML. Choose the wrong tool, and you’ve potentially wasted a ton of time and money.
To help you out, we’ve rounded up 11 top AI tools you can use right now, focusing on easily adoptable solutions for individual marketers looking to optimize their time and resources.
1. ChatGPT
Priced from: Free
First up is the tool that kick-started the AI copywriting gold rush: ChatGPT.
The free tool uses a dialogue-based format, making it possible for the AI to ask (and answer) multiple follow-up questions and even admit to its own mistakes.
ChatGPT can help with a vast range of copywriting tasks; it’s even capable of mimicking the style of your favorite writer. However, it’s not infallible: AI sometimes produces incorrect but plausible-sounding answers. And the way you phrase your questions can result in radically different responses.
ChatGPT is currently in the research preview phase, so it’s free to use.
2. Copy.ai
Priced from: Free
Copy.ai is an AI copywriting tool that offers 90+ templates and solutions designed to streamline the content production process, covering everything from blogs to sales copy to social media posts.
Top features include a social media AI content generator, which uses contextual cues and tone-of-voice prompts to produce editable copy tailored to individual social platforms automatically.
Over five million professionals and teams already use Copy.ai, including big names like eBay, Microsoft, and Nestle.
But it’s just as suitable for smaller teams and even individual marketers, with a free one-seat product tier that allows users to generate up to 2,000 words of copy per month. It also includes a free seven-day trial of Copy.ai’s Pro tier.
3. Jasper AI
Priced from: $49 per month
Jasper AI is an AI writing tool that helps marketers create original content faster. Over 70,000+ leading brands, agencies, and content creators use its tools, including Airbnb, Google, IBM, and Zillow.
Like other AI writing tools, Jasper has various applications, from social media posts to advertising copy to emails. It can even use descriptive prompts to create art or imagery at high resolutions and with no watermarks.
One of Jasper’s most exciting features is its ability to integrate with other AI tools. For instance, integrating Jasper with Surfer SEO allows you to generate optimized copy targeting the right keywords.
The platform offers an entry-level plan for individuals and small teams, priced from $49 per month. It enables users to generate up to 50,000 words of copy per month and leverage 50+ AI templates. Jasper also offers a free five-day trial.
4. Promo.ai
Priced from: Free
Promo.ai is an AI tool that turns your content assets into engaging email newsletters. The caveat is that you need to be a Shopify user.
This user-friendly solution enables marketers to focus on creating content, from blogs to product pages to sales pages. Promo.ai then tracks your top-performing content, selects the most appropriate and engaging assets, and uses them to generate newsletters at a frequency that works for you automatically.
All the platform’s email templates, created by its in-house design team, can be supplemented with your branding, including your logo, colors, and imagery.
Promo.ai’s free product tier allows users to design and download newsletters, but you’ll need to upgrade to a paid level — priced from $2.50 per month — to send them to your email marketing list.
5. SmartWriter
Priced from: $49 per month
SmartWriter is an AI writing tool that helps marketers craft personalized cold emails at scale. That’s extremely valuable, with research revealing that:
- Emails with personalized subject lines are 26% more likely to be opened.
- Marketers have seen a 760% increase in email revenue from segmented campaigns.
The platform offers various use cases, including LinkedIn outreach, lead enrichment, and SEO backlink outreach. The link-building feature leverages an AI engine to read your latest blog post, figure out the context, and use it to craft a personalized backlink request email.
SmartSwriter’s entry-level tier offers complete access to all the platform’s AI tools, including its AI email generator.
6. Grammarly
Priced from: Free
Grammarly is one of the best-known AI writing tools.
Unlike platforms like Copy.ai and Jasper, Grammarly doesn’t write the content for you. Instead, it uses a combination of AI, machine learning, and human expertise to correct issues with your copy, polish tough-to-read sentences, and help your team write with a unified tone of voice.
The tool integrates with over 500,000 apps and websites, allowing you to access writing tips wherever you need them — from your Gmail inbox to your social media accounts. It also offers advanced writing support within Google Docs.
Grammarly is free for individuals, offering basic writing suggestions and tone detection. Upgrade to its Premium or Business plans to access more advanced functionality, including complete sentence rewrites and tone suggestions.
7. Surfer SEO
Priced from: $49 per month
Surfer SEO is an AI copywriting tool that lets users create AI-generated article outlines in seconds by simply choosing a target keyword and choosing from a wide selection of relevant headings and paragraphs.
One of its best writing features is the built-in content editor, which gives writers real-time optimization feedback on their copy. Scrolling through the list of auto-generated NLP keywords lets you quickly identify terms and topic areas you’ve missed and understand how your content stacks up against the competition.
Surfer integrates with various writing platforms, including Google Docs, Jasper, and WordPress.
The tool’s entry-level plan — designed for small business owners, bloggers, and hobbyists — lets users create and optimize up to 120 articles per year.
8. MarketMuse
Priced from: Free
MarketMuse is an AI content planning tool that helps marketers make data-backed content strategy and optimization decisions.
The platform includes topic cluster and analysis features that highlight the subjects and themes you should discuss, their value to your organization, and how difficult it will be to rank for your target terms.
Having identified topics and specific keywords, MarketMuse enables you to create detailed content briefs that incorporate article structure, user questions, and relevant links to include. It also offers real-time feedback on writing quality, ensuring you only publish high-quality, well-optimized content.
MarketMuse is free for a single user, allowing them to input five monthly queries across ten projects.
9. InstaText
Priced from: $11.99 per user per month
InstaText is an AI-powered writing assistant and editing tool that helps writers create more readable and easily understandable copy.
The platform is designed to help users write like native speakers, regardless of their writing abilities. It uses AI and language technologies to improve the standard of English writing automatically and provides recommendations and ideas on how users can improve their content.
Users can access the copy-and-paste InstaText editor within their browser or install the browser extension to use it in Google Docs, Gmail, and various other apps.
Individual users can choose InstaText’s entry-level package to access grammar, punctuation, and spelling tips, plus more complex guidance on styling, word choice, and more.
10. DeepL
Priced from: Free
Do you create content in multiple languages? DeepL could be the AI tool of your dreams.
The platform describes itself as the “world’s most accurate translator.” Rather than translating chunks of text word-for-word, it aims to convey the real meaning of translated sentences and passages — even dealing with challenging issues like industry-specific jargon.
External translators compared the quality of DeepL’s translations to the likes of Google and Amazon, rating it as over 3X more accurate than its nearest competitors.
DeepL offers a free plan that allows users to carry out three non-editable file translations a month for uploaded files of up to 5 MB. Alternatively, you can try its Starter and Advanced plans free of charge for 30 days.
11. Headlime
Priced from: $59 per month
Headlime is an AI copywriting tool powered by GPT-3 technology capable of producing flawless copy based on a prompt of just 100 characters.
However, Headline isn’t just an AI copywriter. It offers a suite of other functionality, including an AI-powered content editor that completes your sentences or suggests the following line of copy when you’re hit by writer’s block mid-blog.
The platform’s tools work in almost a dozen languages, including English, Spanish, and Chinese.
Headlime doesn’t offer an entirely free product tier. Its cheapest package, priced at $59 per month, gives users 1,500 monthly credits — roughly equivalent to 25 blog posts or 75 landing pages.
12. Browse AI
Priced from: Free
Browse AI is slightly different from the other tools on this list. Rather than directly supporting the writing process, it helps you gather intelligence on your biggest competitors, allowing you to monitor products, trends, and new developments in your industry — without doing all the leg work yourself.
Users can train a Browse AI bot to examine a particular website for a specific type of data, then add it to a spreadsheet for your analyzing pleasure. For instance, you might ask the platform to extract information on job listings from LinkedIn, gather search results for plugins on WordPress.org, or download Amazon US search results.
Users can access 100 credits per month free of charge for life. Each credit allows you to extract ten rows of data from a page or capture a screenshot. If you need more credits, sign up for a paid plan priced from $39 per month.
Featured image by Freepik.
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