For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…

Marketers understand the value of video as an integral part of a marketing strategy. The reality is that video is very time consuming, and sometimes intimidating. On the bright side, there is a big selection of easy-to-learn video editing programs that won’t eat up your marketing budget. To use these tools, you don’t need any…