In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year (Buffer). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82%…

For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…

Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report…

If you’re still not convinced about how important video content is, then this article can change your mind. We will share some statistics that can encourage your business to take action on video content for social media. Video content is the present and future of every social media strategy. It doesn’t matter what you’re selling…

Why your Business needs to be on YouTube Every company that wants to succeed on social media must consider implementing video content in its communication strategy. We can confirm that 79% of consumers prefer watching a video than reading about a product. This means that video content allows your business to achieve engagement and branding fidelity, reach potential…