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Social Media Mistakes You May Not Know You’re Making

Social media has become one of the most influential platforms that brands all over the world are using to reach their audiences. It can be a powerful tool that reaches a virtually endless demographic, enabling brands to market themselves with relative ease and superior efficiency. One wrong step could land your company in hot water…

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4 awesome live video campaigns and what you can learn from them

The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…

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Understanding Facebook Ads: How to choose a Facebook Ad Objective that’s right for your brand

Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of Facebook’s most beneficial advertising features is their objective breakdown. If…

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