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The Ultimate Guide To Using Instagram Stories in Marketing

instagram stories marketing

Instagram Stories launched in 2016 as a response to Snapchat’s feature of disappearing content. Users quickly embraced the ephemeral nature of this feature, which took away concerns about posting too often on the highly curated platform. Since 2016, Instagram Stories has grown, with 500 million Instagram accounts using Instagram Stories every day. Both savvy brands…

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How-To Guide for Calculating Influencer Marketing ROI

influencer marketing roi

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report, nearly two-thirds of marketers surveyed intend to increase their spending over the next 12…

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Social Media Mistakes You May Not Know You’re Making

Social media has become one of the most influential platforms that brands all over the world are using to reach their audiences. It can be a powerful tool that reaches a virtually endless demographic, enabling brands to market themselves with relative ease and superior efficiency. One wrong step could land your company in hot water…

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5 Best Practices for Instagram Stories

Instagram Stories launched in 2016 as a response to Snapchat’s disappearing stories. And it worked: while Snapchat was once thought of as a threat to Instagram, the platform’s growth continues to accelerate. Since it’s launch, 250 million users have started sharing stories, and it is believed that this feature significantly contributed to the jump in…

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