For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that…

Omnichannel Marketing vs. Multichannel Marketing Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. This strategy…

You may have just blinked. In that brief moment of time, there were likely a dozen changes that hit the world of social media, causing you to change – in big ways or small – how you go about your day-to-day. And because you wade in the social media waters every day, you know just how…

Hear from Temple University below about what programs they are implementing to further students education in the Social Media Marketing Industry. Temple University will be at Social Media Strategies Summit, Chicago this April 24-26th, 2018.    In today’s digital economy, Temple University is utilizing an online curriculum to prepare students to become the next digital…