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[{"link":"https:\/\/blog.socialmediastrategiessummit.com\/top-video-marketing-trends-of-2024\/","title":"Top Video Marketing Trends of 2024","date":"March 1, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/02\/pexels-teono-no-88476-1.jpg","description":"Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don\u2019t currently use video, two-thirds plan to . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/tips-for-navigating-negativity-on-social-media\/","title":"10 Tips for Navigating Negativity on Social Media","date":"February 27, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/02\/he-like-play-win-video-games-blue-light-display-emotional-kid-play-computer-games-online-1.jpg","description":"Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can\u2019t please everyone all the time.\r\nBut, because we\u2019re naturally optimistic people, we prefer to see it as an opportunity: . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/youtube-shorts-examples-to-inspire-you\/","title":"10 YouTube Shorts Examples to Inspire You","date":"February 23, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/02\/pile-3d-play-button-logos.jpg","description":"YouTube Shorts is YouTube\u2019s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length.\r\nSince launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-to-run-a-social-media-competitive-analysis\/","title":"How to Run a Social Media Competitive Analysis","date":"February 1, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/02\/business-corporate-people-working-concept-1.jpg","description":"Social media is a cut-throat world.\r\nThe almighty algorithm makes it challenging to reach your followers \u2014 let alone get in front of new audiences.\r\nAnd even if you manage to figure that out, you\u2019re still fighting for attention with . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-to-implement-a-portfolio-wide-social-media-strategy-for-student-communications\/","title":"How to Implement a Portfolio-Wide Social Media Strategy for Student Communications","date":"January 30, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/01\/group-students-having-fun-with-smartphones-after-class.jpg","description":"Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus.\r\nWhen each unit, team, faculty, and degree has its own account, it\u2019s near-impossible to figure out . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-meemaw-helped-vdot-northern-virginia-create-a-highly-engaged-social-media-community\/","title":"How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community","date":"January 25, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/01\/icon-1084449_1280.jpg","description":"One of the biggest challenges for government agencies on social media is humanizing their communications.\r\nYou want your audience to feel that you\u2019re friendly, approachable, and genuinely care about their needs \u2014 not just another . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/best-brands-using-instagram-reels\/","title":"20 of the Best Examples of Brands Using Instagram Reels","date":"January 12, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/06\/instagram-g7009c2de6_1920.jpg","description":"It\u2019d be easy to dismiss Instagram Reels as a shameless TikTok clone.\r\nWhether it is or isn\u2019t, that doesn\u2019t change the fact that people like it.\r\nSince its launch in August 2020, search activity around Reels has caught and overtaken . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/your-complete-guide-to-creating-a-social-media-strategy\/","title":"Your Complete Guide to Creating a Social Media Strategy","date":"December 22, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/11\/Your-Complete-Guide-to-Creating-a-Social-Media-Strategy-2.jpg","description":"It\u2019s hard to remember when we weren\u2019t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013:\r\nImage source\r\nWith so much competition from other . . ."}]
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