[{"link":"https:\/\/blog.socialmediastrategiessummit.com\/7-crucial-considerations-for-creating-winning-social-media-content-for-your-brand\/","title":"7 Crucial Considerations for Creating Winning Social Media Content for Your Brand","date":"September 26, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2023-09-25-at-14.43.14.jpg","description":"Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-steps-to-build-your-social-customer-care-strategy\/","title":"10 Steps to Build Your Social Customer Care Strategy","date":"September 22, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/09\/pexels-andrea-piacquadio-845451.jpg","description":"Customer care isn\u2019t just a way to keep existing customers happy.\r\n\r\nUsed wisely, it can be one of your most valuable sales and marketing channels, with research revealing that:\r\n\r\n \t79% of Americans trust a brand more if it delivers an . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-government-agencies-can-launch-an-influencer-program-from-scratch\/","title":"How Government Agencies Can Launch an Influencer Program from Scratch","date":"September 18, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/09\/pexels-george-milton-6954174-1.jpeg","description":"Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products.\r\n\r\nAnd the best news of all: working with influencers needn\u2019t . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/the-creative-desert-brainstorming-social-content-ideas-during-slow-days\/","title":"The “Creative Desert”: Brainstorming Social Content Ideas During Slow Days","date":"September 14, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/09\/11667116_20944999-scaled.jpeg","description":"Marketers spend up to 20 hours a month on content ideation.\r\n\r\nThat\u2019s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks \u2014 like creating high-quality content . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/top-ai-tools-that-every-marketer-should-be-using\/","title":"Top 24 AI Tools That Every Marketer Should Be Using","date":"September 11, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/02\/20827812_Man-and-robot-with-computers-sitting-together-in-workplace-scaled.jpg","description":"The widespread adoption of artificial intelligence (AI) tools by marketers wasn\u2019t always a foregone conclusion.\r\n\r\nAs recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-much-to-charge-for-social-media-management\/","title":"How Much to Charge for Social Media Management","date":"August 29, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2020\/03\/austin-distel-goFBjlQiZFU-unsplash.jpg","description":"It\u2019s practically impossible for a business to operate without a social media presence in today's market. Despite this fact, many business owners and marketing teams are missing the experience or resources to strategically manage their . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-metrics-to-track-for-social-media-success\/","title":"13 Metrics to Track for Social Media Success","date":"August 17, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2017\/09\/analytics-3265840_1920.jpg","description":"As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams.\r\nImage source\r\nDemonstrating the impact of . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-higher-ed-marketers-you-should-follow\/","title":"10 Higher Ed Marketers You Should Follow","date":"August 15, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/08\/29659818_7606000-scaled.jpg","description":"Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging.\r\n\r\nHave you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform . . ."}]