[{"link":"https:\/\/blog.socialmediastrategiessummit.com\/strategies-for-handling-crisis-serving-customers-and-managing-negativity-on-social-platforms\/","title":"Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms","date":"November 26, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-at-16.48.08.jpg","description":"Crisis management is a fact of life for social media marketing teams.\r\n\r\nBut that doesn\u2019t make it any easier to handle.\r\n\r\nTo help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/linkedin-best-practices-for-government-agencies\/","title":"10 of the Best Government Agency LinkedIn Pages","date":"November 22, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/10\/linkedin-gabf37ac8c_1280.jpg","description":"Learn how to grow your audience and showcase your agency\u2019s goals, values, and achievements by creating your own LinkedIn Page.\r\n\r\nLinkedIn is a winner when it comes to marketing on social media for government agencies.\r\n\r\nWith that in . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/reenergize-your-content-8-creative-ways-to-break-the-rut-and-drive-engagement\/","title":"Reenergize Your Content: 8 Creative Ways to Break the Rut and Drive Engagement","date":"November 20, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/11\/young-people-using-reels.jpg","description":"For most brands, content marketing eventually starts to feel like a treadmill. You\u2019re putting out posts, tracking engagement, tweaking SEO, yet somehow\u2026 it all starts to look the same.\r\n\r\nWe\u2019ve all been there \u2013 trying to keep up . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/jumping-on-trends-how-higher-ed-institutions-can-leverage-them-without-straying-from-their-brand\/","title":"Jumping on Trends: How Higher Ed Institutions Can Leverage Them Without Straying From Their Brand","date":"November 14, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/11\/Designer2.jpg","description":"From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly.\r\n\r\nTo help you . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/the-power-of-nostalgia-in-social-media-marketing\/","title":"The Power of Nostalgia in Social Media Marketing","date":"November 4, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/10\/2150674347.jpg","description":"Ever feel like social media used to be somehow better?\r\n\r\nIn that case, you\u2019re already familiar with the power of nostalgia to influence how we feel about products and services.\r\n\r\nIn this article, we\u2019ll explain what nostalgia in . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-experiential-marketing-campaigns-that-took-engagement-to-the-next-level\/","title":"10 Experiential Marketing Campaigns That Took Engagement to the Next Level","date":"October 30, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/10\/pexels-rahulp9800-3052360.jpg","description":"Want to cut through the noise with your next campaign? Experiential marketing could be the solution.\r\n\r\nAs the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-great-examples-of-tiktok-content-for-higher-education\/","title":"19 Great Examples of TikTok Content for Higher Education","date":"October 18, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-5081930.jpg","description":"No longer the bright new thing of the social media world, TikTok is now firmly established as a key element in many higher ed institutions\u2019 marketing toolkits.\r\n\r\nMarketers love the short-form video platform because it generates far . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/tips-tricks-for-diversifying-your-content-across-platforms\/","title":"Tips & Tricks for Diversifying Your Agency’s Content Across Platforms","date":"October 16, 2024","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2024\/10\/social-media-marketing-concept-marketing-with-applications-1.jpg","description":"The days of relying on a single social network to reach and engage your audience are long gone.\r\n\r\nToday, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Coming up . . ."}]