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[{"link":"https:\/\/blog.socialmediastrategiessummit.com\/effective-content-calendars-for-higher-ed\/","title":"How to Create & Manage an Effective Content Calendar in Higher Ed","date":"December 1, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/12\/bulletin-board-gb8c4ba25d_1280.jpg","description":"Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through.\r\n\r\nToday, marketers face various social media-related . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-of-the-best-brand-storytelling-campaigns\/","title":"10 of the Best Brand Storytelling Campaigns of 2022","date":"November 30, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2019\/01\/Top-10-Brand-Story-Telling.jpg","description":"Today\u2019s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/examples-of-high-converting-facebook-ads\/","title":"16 Stellar Examples of High-Converting Facebook Ads","date":"November 28, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2018\/08\/pexels-kaboompics-com-6168.jpg","description":"Facebook has a whopping 2.9 billion monthly active users, with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms.\r\n\r\nJust . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-government-agencies-can-consistently-create-great-content\/","title":"How Government Agencies Can Consistently Create Great Content","date":"November 18, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/11\/pexels-mart-production-8217439.jpg","description":"One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period.\r\nThis is backed up by data, with research from Visual Objects ranking consistent content . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/your-complete-guide-to-creating-a-social-media-strategy\/","title":"Your Complete Guide to Creating a Social Media Strategy","date":"November 18, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/11\/pexels-tirachard-kumtanom-733856.jpg","description":"It\u2019s hard to remember when we weren\u2019t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013:\r\nImage source\r\nWith so much competition from other . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/linkedin-best-practices-for-government-agencies\/","title":"5 Tips for Government Agencies to Create Their Best LinkedIn Page","date":"October 21, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/10\/linkedin-gabf37ac8c_1280.jpg","description":"For years, government agencies have been an attractive target for marketing campaigns.\r\n\r\nBut increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers.\r\n\r\nIt makes sense. . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/free-content-calendar-templates\/","title":"15 of the Best Free Content Calendar Templates","date":"October 7, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/10\/planner-g7ef5b253f_1280.jpg","description":"Social media marketing is tough. There are plenty of roadblocks that could stop you from delivering the results you want to see.\r\n\r\nThe seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/10-great-examples-of-tiktok-content-for-higher-education\/","title":"10 Great Examples of TikTok Content for Higher Education","date":"September 23, 2022","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2022\/09\/pexels-cottonbro-5081930.jpg","description":"No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions\u2019 marketing toolkits.\r\n\r\nMarketers love the short-form video platform because it generates far . . ."}]