[{"link":"https:\/\/blog.socialmediastrategiessummit.com\/beginners-guide-linkedin-ads\/","title":"A Beginner’s Guide to LinkedIn Ads","date":"March 22, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2017\/10\/10780297_19197021-scaled.jpg","description":"LinkedIn\u2019s advertising revenue more than doubled from 2017 to 2021 \u2014 and it\u2019s set to double again between 2022 and 2026.\r\nImage source\r\nWith approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/20-instagram-hacks\/","title":"Top Instagram Hacks and When to Use Them","date":"March 16, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2017\/10\/instagram-hidden-features-you-should-be-using-copy.jpg","description":"In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands\u2019 social media marketing strategies.\r\n\r\nThat\u2019s largely down to its reach and engagement. According to Pew . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-to-operate-at-maximum-output-with-a-small-team\/","title":"How to Operate at Maximum Output with a Small Team","date":"March 9, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/03\/Blog-Image.jpg","description":"Time is one of the most precious resources in social media for government agencies.\r\n\r\nMany government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/utilizing-social-media-to-drive-meaningful-engagement-with-students-and-prevent-melt-in-the-hybrid-era\/","title":"Utilizing Social Media to Drive Meaningful Engagement With Students and Prevent ‘Melt’ in the Hybrid Era","date":"March 3, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/03\/blog.png","description":"Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format.\r\n\r\nThis data poses a few challenges for higher education marketers. How do you . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/6-key-considerations-for-building-an-effective-crisis-communications-strategy\/","title":"How Government Agencies Can Build an Effective Crisis Communications Strategy","date":"February 28, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/02\/10613678_10162-scaled.jpg","description":"Crisis management is one of the biggest challenges of social media for government agencies.\r\n\r\nA fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/top-ai-tools-that-every-marketer-should-be-using\/","title":"Top AI Tools That Every Marketer Should Be Using","date":"February 22, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/02\/20827812_Man-and-robot-with-computers-sitting-together-in-workplace-scaled.jpg","description":"The widespread adoption of artificial intelligence (AI) tools by marketers wasn\u2019t always a foregone conclusion.\r\n\r\nAs recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/how-to-grow-a-social-media-channel-from-scratch\/","title":"How to Grow A Social Media Channel From Scratch","date":"February 9, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/02\/10783868_19197419-scaled.jpeg","description":"Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats.\r\n\r\nBut it also presents challenges \u2014 not least how to grow your following from . . ."},{"link":"https:\/\/blog.socialmediastrategiessummit.com\/the-higher-ed-social-media-tips-and-tricks-you-cant-google\/","title":"The Higher Ed Social Media Tips and Tricks You Can\u2019t Google","date":"February 8, 2023","image":"https:\/\/blog.socialmediastrategiessummit.com\/wp-content\/uploads\/2023\/02\/higher-ed-featured-image-scaled.jpg","description":"The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content, or optimize your post timings, millions of articles claim to provide an answer.\r\n\r\nThe trouble is, only . . ."}]